BRAND CONTENT & SOCIAL MEDIA MANAGER

Benefits: • Health insurance • Opportunity for advancement • Paid time off • Parental leave • Training & development • Vision insurance • Wellness resources • 401(k) • Company parties • Competitive salary • Dental insurance • Employee discounts • Free food & snacks About Capriotti's Capriotti's Sandwich Shop is a fast-growing, family-founded sandwich brand known for slow-roasted, made-from-scratch meats and cult-favorite subs like The Bobbie. With corporate and franchise locations across Nevada, Colorado, Arizona, Pennsylvania, and beyond, we're building one of the most recognizable names in the QSR (quick-service restaurant) space — and we're looking for the right person to help tell that story. About the Role Capriotti's is hiring a Brand Content & Social Media Manager to own our voice and presence across every social and digital channel. You'll lead content strategy, production, and community management for a growing multi-state restaurant brand — balancing national brand consistency with the energy of individual store locations and franchise partners. What You'll Do • Develop and execute the social media strategy across Instagram, TikTok, Facebook, X, and YouTube • Build and manage the content calendar; direct photo, video, and graphic content production • Maintain brand voice, tone, and visual guidelines across corporate and franchise-owned accounts • Own day-to-day community management — comments, DMs, and brand sentiment monitoring • Partner with the marketing/creative team, outside agencies, and franchise operators on regional and national campaigns • Track social and content performance (engagement, growth, reach) and report on ROI • Manage influencer partnerships, giveaways, contests, and promotional campaigns • Support brand storytelling and PR efforts, including coordination with local media • Oversee paid social campaigns and manage the associated ad budget • Keep website and blog content current and on-brand What You'll Bring • Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) • 3–5+ years managing social media/content for a brand, ideally in restaurant, retail, or hospitality • A track record of growing engaged social audiences and measurable brand awareness • Strong copywriting and visual storytelling skills • Proficiency with content and design tools (Adobe Creative Suite, Canva, CapCut, or similar) • Experience with scheduling/analytics platforms (Sprout Social, Hootsuite, Meta Business Suite, or similar) • Comfort working with performance data to guide content decisions • Excellent project management skills and comfort in a fast-paced, multi-location environment • Passion for food, restaurants, or hospitality culture is a plus Benefits The Company offers competitive pay in addition to medical, dental, vision, 401k, FSA's, etc. • Medical • Dental • Vision • 401(k) matching • Employee assistance program • Employee discount • Flexible spending account • Life insurance • Paid time off • Referral program Join our innovative and passionate marketing team and be a driving force in shaping our brand's online presence and expansion efforts. This is a fantastic opportunity for a skilled marketer to make a significant impact on our brand's success. If you're ready to take on this exciting challenge, apply now! TO APPLY FOR THIS POSITION: Please send us your cover letter and resume IN PDF FORMAT ONLY for immediate consideration!