SENIOR MANAGER - ADS SALES

phonepelimited·Bengaluru, in

Full-timesenior

Job description

Role OverviewAs the Ad Sales Leader for Large Clients, you will carry the P&L responsibility for driving ad revenue from India's largest brands in the Ecommerce, Retail, D2C, Food, Travel and AI sector. This is a foundational leadership role. You will not just manage a book of business; you will architect the zero-to-one setup for new publisher surfaces (including the Indus Appstore), design scalable monetization strategies, and build a high-performing merchant/client partner team from scratch.Key Responsibilities1. Revenue Ownership & Strategic Growth<ul><li>P&L Management: Own and deliver the annual revenue mandate for large enterprise clients across assigned verticals </li><li>Joint Business Planning (JBPs): Establish and institutionalize strategic, long-term partnerships and JBPs with C-level executives and marketing heads of top-tier brands and media agencies.</li><li>Multi-Publisher Monetization: Drive ad adoption across both the PhonePe Consumer Payments App (high-intent transaction traffic) and the Indus Appstore (app discovery and distribution traffic) along with a suite of external publishers in the near-term</li></ul>2. Business Setup & Scaling (0 to 1)<ul><li>Go-To-Market (GTM) Strategy: Define the value proposition, ad product positioning, and pricing strategies tailored for large enterprise clients.</li><li>Product Collaboration: Work closely with the Ad Product and Engineering teams to feed market insights back into the roadmap, helping build scalable ad tech solutions (branding, performance, and programmatic).</li><li>PhonePe Ads Penetration: Drive larger share of digital marketing spends of top clients across both Brand & Performance marketing for Direct as well as Agencies</li><li>Leadership Relationships: Build strong multi-tier relationships with CXOs across Direct & Agency base</li></ul><ul><li>New Revenue Initiatives: Scope & build new revenue opportunities that leverages the PhonePe groups strength </li></ul>3. Team Leadership & Capability Building<ul><li>Team Building: Recruit, mentor, and retain a world-class team of Sales/Client Partners, and Account Managers.</li><li>Performance Culture: Foster a data-driven, consultative sales culture that focuses on solving client ROI challenges & be a client-growth partner rather than just selling inventory.</li></ul> Profile RequirementsExperience & Background<ul><li>10–12+ years of total experience, with at least 6–8 years of core digital ad sales experience at large industries.</li><li>Proven track record of managing large revenue portfolios (PnLs) and delivering consistent YoY growth.</li><li>0-to-1 Build Experience: Demonstrated experience in setting up ad monetization for a new publisher or launching a new business vertical/product line successfully.</li></ul>Technical & Domain Expertise<ul><li>Landscape Knowledge: Deep understanding of the Indian digital marketing ecosystem, including programmatic buying, data-driven targeting, attribution modeling, and app ecosystem dynamics.</li><li>Vertical Rolodex: Existing, strong relationships with CMOs, Brand Heads, and Media Agency leadership (GroupM, Publicis, IPG, etc.) across the Ecommerce, Retail, Food, and Travel sectors.</li></ul> <ul><li>Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance</li><li>Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System</li><li>Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program</li><li>Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy</li><li>Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment </li><li>Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy</li></ul>