SEO MANAGER

As an SEO Manager, you will own organic growth for a fast-growing, product-led technology company. You will drive qualified traffic and self-serve user acquisition through technical SEO, programmatic SEO, content strategy, AEO/AI Search, and experimentation. This role goes beyond rankings and traffic. We’re looking for someone who understands how SEO supports a self-serve product journey; from discovery and landing-page conversion through signup, activation, and revenue. Responsibilities • Own the SEO and organic growth strategy, driving qualified traffic, signups, conversions, and revenue. • Develop SEO strategies for a product-led, self-serve acquisition model, optimizing the journey from organic discovery to product signup. • Lead technical SEO across site architecture, crawlability, indexing, Core Web Vitals, internal linking, and structured data. • Build and scale programmatic SEO (pSEO) initiatives targeting high-intent search opportunities. • Develop AEO/GEO and AI Search strategies to improve visibility across ChatGPT, Google AI Overviews, Claude, Gemini, Perplexity, and other emerging search experiences. • Own website and content strategy, identifying scalable opportunities based on search intent, user needs, and conversion potential. • Partner with Product, Engineering, Design, and Content to improve landing pages, user journeys, and organic conversion. • Own SEO reporting across traffic, rankings, signups, conversions, revenue, and AI visibility. • Manage external agencies, writers, freelancers, and SEO partners, holding them accountable for measurable outcomes. • Partner with performance marketing teams and use paid acquisition insights to improve organic growth and overall acquisition efficiency. • 6+ years of hands-on SEO experience, including technical SEO and organic growth. • Experience owning SEO within a PLG, self-serve SaaS, marketplace, or technology company where users can discover, sign up for, and use or purchase the product without a traditional sales process. • Proven experience driving signups, conversions, customer acquisition, or revenue through SEO, beyond rankings and traffic. • Strong technical SEO expertise, including site architecture, indexing, crawl optimization, internal linking, schema, and Core Web Vitals. • Experience building or managing programmatic SEO initiatives at scale. • Strong understanding of AEO/GEO, AI Search, and LLM visibility. • Experience owning or managing website content strategy and working with content teams, writers, or external partners. • Experience working closely with Product and Engineering teams. • Strong analytical and experimentation skills, including SEO measurement and CRO. • Experience running performance marketing directly or working closely with performance marketing teams. • Vancouver-based or willing to relocate. Hybrid role, three days per week in the office. Preferred Qualifications • Experience in SaaS, creator economy, marketplaces, or consumer technology. • Experience with two-sided marketplaces or high-volume self-serve products. • Experience with GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, Looker Studio, or similar tools. • Familiarity with SQL, Python, JavaScript, or AI-powered SEO automation. • Location: Hybrid, Vancouver BC (3 days per week in office) • Base Salary: $110,000 to $140,000 CAD • PTO: 2 weeks paid vacation + holidays • Paid Sick Leave • Annual Reviews