Head of Sales

The Head of Sales is responsible for leading Peach’s country-wide sales strategy, execution, and growth agenda to significantly scale vehicle sales, improve commercial performance, and strengthen customer experience across all sales channels and locations.

This role combines strategic leadership, operational management, systems-building, and commercial experimentation to ensure the Sales organization is structured and equipped to achieve ambitious growth objectives sustainably.

The Head of Sales will work cross-functionally with Marketing, Customer Operations, Product, Finance, Inspection, Fleet, and Leadership teams to drive topline growth, operational excellence, and continuous improvement across the customer sales journey.

Key Responsibilities Specifically, the Head of Sales at Peach can expect to lead/own the following sales elements:

Sales Strategy & Commercial Direction

• Partner with Country Leadership to define and execute the country sales strategy aligned with Peach’s broader growth ambitions and commercial objectives • Develop annual, quarterly, and monthly sales plans with clear targets, KPIs, ownership structures, and execution priorities • Design and continuously optimize sales organizational structures, role clarity, and accountability frameworks to support scale and operational effectiveness • Define and refine commercial levers, including pricing approaches, take-rate optimization, vehicle class strategies, compensation structures, and sales channel mix • Establish performance forecasting and reporting frameworks across key commercial metrics, including units sold, conversion, GMV, take rate, and profitability • Leverage market insights, customer behavior, operational realities, and business performance data to continuously improve commercial strategy and prioritization Sales Systems, Processes & Structure Building • Build and institutionalize scalable sales systems, SOPs, workflows, and governance structures across all locations • Standardize customer journeys, sales processes, escalation pathways, and operational execution frameworks to improve consistency and efficiency • Partner with Product and IT teams to improve CRM utilization, reporting visibility, tooling effectiveness, and workflow automation • Develop structured performance management mechanisms including KPI tracking, review cadences, coaching frameworks, and accountability systems • Continuously identify operational bottlenecks and implement process improvements that improve conversion, turnaround time, quality, and customer experience • Ensure the Sales organization remains scalable, operationally disciplined, and aligned with broader company systems and processes Day-to-Day Sales Leadership & Operational Management • Lead the day-to-day sales operations across all Peach locations to ensure achievement of monthly, quarterly, and annual commercial targets • Manage and coach Sales Managers and team leads through regular performance reviews, one-on-ones, pipeline reviews, and operational check-ins • Drive accountability and high performance through data-driven decision-making, structured follow-through, and clear execution ownership • Monitor sales performance metrics daily and proactively intervene to address execution gaps, operational risks, or performance bottlenecks • Ensure high standards of customer engagement, sales quality, SOP adherence, and compliance across the Sales organization • Coordinate closely with Marketing, Customer Operations, Inspection, Fleet, Finance, and Sales Administration teams to ensure seamless execution across the customer journey • Lead recruitment, onboarding, capability-building, succession planning, and performance management initiatives within the Sales team Sales Growth, Innovation & Experimentation • Drive structured experimentation initiatives aimed at improving sales growth, customer acquisition, conversion, and retention • Identify and evaluate new commercial opportunities including new vehicle classes, financing models, partnerships, and alternative sales channels • Foster a culture of hypothesis-driven testing, continuous improvement, and commercial innovation within the Sales organization • Work closely with Marketing, Growth, and Product teams to improve lead quality, conversion efficiency, and customer lifetime value • Analyze market trends, customer behavior, and competitive dynamics to identify opportunities for expansion and differentiation • Lead implementation and scaling of successful pilots, experiments, and growth initiatives across the business Leadership, Governance & Business Management • Serve as a key member of the country leadership team contributing to broader business strategy, operational planning, and organizational development • Own sales budgeting, forecasting, resource allocation, and commercial performance planning in line with company objectives • Contribute to company-wide OKRs, leadership reviews, and strategic planning forums • Build strong cross-functional relationships to ensure alignment between Sales and other core business units • Foster a high-performance culture grounded in accountability, collaboration, ownership, and continuous improvement • Represent the Sales function in executive discussions, strategic reviews, and external stakeholder engagements where required.