Content Marketing Manager

Company Details

Berkley Accident and Health is a risk management company that designs innovative solutions to address the unique challenges of each client. With our entrepreneurial culture and a strong emphasis on analytics, we can help employers better manage their risk. We offer a broad range of products, including employer stop loss, benefit captives, provider stop loss, HMO reinsurance, and specialty accident. The key to Berkley’s success is our nimble approach to risk – our ability to quickly understand, think through, and devise a plan that addresses each client’s challenges, coupled with the strong backing of a Fortune 500 company. Our parent company, W. R. Berkley Corporation , is one of the largest and best managed property/casualty insurers in the United States.

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The company is an equal employment opportunity employer.

Responsibilities

We’re looking for a creative and results-driven Content Marketing Manager for our Captive Program to develop compelling materials that support our sales team and drives customer engagement. This role will focus on creating high-impact sales enablement tools, including written materials, presentations, and video content that effectively communicate our value proposition and drive the sales cycle forward. To learn more about Captives, visit: https://www.berkleyah.com/captive-education-videos/.

The ideal candidate is a strong storyteller, who understands how to translate complex ideas into clear, persuasive materials.

This role will be based in our Marlborough, MA office. We offer a hybrid work schedule with 4 days in the office; and 1 day remote where it makes sense to do so.

What you can expect:

• Culture of innovation, teamwork, supportive colleagues and leaders willing to invest in talent • Internal mobility opportunities • Visibility to senior leaders and partnership with cross functional teams • Opportunity to impact change • Benefits – competitive compensation, paid time off, comprehensive wellness benefits and programs, employer funded health savings account, profit sharing, 401k, paid parental leave, employee stock purchase plan, tuition assistance and professional continuing education

We'll count on you to:

• Partner with our sales, service, and marketing teams to identify content gaps and opportunities • Develop and maintain a suite of sales tools, including sales presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events • Work with distribution partners to co-brand materials and create scalable processes • Track and analyze content effectiveness, including soliciting sales feedback, to update and improve materials during a long-relationship-based sales cycle • Adhere to established brand standards, using a consistent voice across all content