Director, Growth Marketing

THE OPPORTUNITY

For your first six months, you will step in as Director, Marketing, owning the marketing function while our Global Director, Marketing is on parental leave.

You will run the plan, the team, and the day to day, keeping everything moving without missing a beat. You will also spend that time building a strong understanding of the business, our customers, our product, how the team works, and where the biggest opportunities sit in our growth marketing engine.

After the six-month parental leave cover, you will hand the function back and hit the ground running into the role of Director, Growth Marketing, reporting into the Global Director, Marketing, and owning growth as a function.

We are looking for someone who has already led a marketing function, maybe as a Head of Marketing or a Director, and knows what that looks like from the inside. It is a senior individual contributor role at a global, scaling company: full ownership of the paid acquisition and lifecycle engine, across segments, brands, and markets.

You will have marketing ops, rev ops, and AI engineering partners for infrastructure and modelling, and brand marketing will set the creative direction and narrative. Your job is to turn that direction into a closed-loop system, one that turns performance data into better creative, reallocates spend across channels, owns CRO, AEO/SEO, and lifecycle journeys, and compounds every result so nothing learned is ever lost.

If you want to build the growth engine for a global, scaling brand where you can make your mark and work alongside a team of ambitious people, this is the role.

What you’ll be owning

A growth engine that compounds

• Own the strategy, planning, and performance of paid acquisition and lifecycle marketing: search, social, display, and affiliate, plus the always-on and campaign-based programs that sit on top of them. • One direct report currently supports you across execution and optimisation on the tools.

A website and funnel that converts

• You will inherit a site recently migrated to Webflow, already instrumented for testing and analysis, with Claude's MCP built into the stack, and you will keep building on that foundation. • Lead the CRO plan across landing pages and the wider site: structured experimentation, not one-off A/B tests. • Own the SEO/AEO strategy and content ops machine, already built and delivering 2.7x demo conversions on site and a 200% uplift in MQL ARR. You'll own the plan on how we double down on it further and report on that continued success, working with tools like AirOps, Webflow, Notion, Figma and Claude. • Own lifecycle journeys and marketing automation, partnering with marketing ops on tools like HubSpot and Outreach to build sequences and comms that are personalised and relevant, helping engage and convert prospects.