Essencemediacom: Associate, Media, Lebanon

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Essencemediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Media Planning Executive will support the development and execution of effective media plans to enhance our clients' online presence, drive engagement, and achieve marketing goals. This entry-level role is ideal for an enthusiastic individual eager to learn the intricacies of media planning, contribute to campaign success, and grow within the dynamic media industry.

• Assist in the research and analysis of target audiences, market trends, and media consumption habits to inform media strategies. • Support the development and implementation of comprehensive media plans across various channels, including digital, social, and traditional media. • Help prepare media briefs, presentations, and reports for internal teams and clients. • Collaborate with media vendors and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and optimization. • Monitor campaign performance, gather data, and contribute to performance reports, identifying key insights and areas for improvement. • Assist in managing media budgets, tracking expenditure, and reconciling invoices. • Maintain accurate records of media plans, insertion orders, and campaign details. • Stay updated on the latest media trends, technologies, and best practices to contribute fresh ideas to the team.