Chief Operating Officer-Heavy Equipment
About this role
About the Company
Our client is a well-established and rapidly growing heavy equipment dealership serving the construction, infrastructure, and industrial markets. With a strong reputation for customer service, technical expertise, and long-standing OEM partnerships, the organization operates across multiple locations and offers a full suite of equipment sales, rentals, parts, and service solutions. The company is entering a new phase of strategic growth and is seeking a seasoned operational leader to help scale the business while preserving operational excellence.
About the Position
The Chief Operating Officer (COO) is a key member of the executive leadership team and is responsible for translating the CEO’s strategic vision into day-to-day operational execution. This role oversees the dealership’s core functions—sales, rental, service, parts, logistics, and fleet management—with a focus on profitability, efficiency, and sustainable growth.
The COO will drive operational excellence across all branches, implement scalable processes and systems, and lead cross-functional teams to deliver exceptional performance. This executive will also partner closely with the CEO on strategic initiatives such as geographic expansion, OEM negotiations, and post-acquisition integration.
Key Responsibilities
• Strategic Leadership: Develop and execute operational strategies aligned with the company’s growth objectives and the CEO’s vision. • Operational Excellence: Oversee daily dealership operations, including Parts and Service Departments, to maximize productivity, utilization, and customer satisfaction. • Process Improvement: Implement policies, procedures, and automation tools (e.g., ERP, WMS) to streamline workflows and improve efficiency. • Team Leadership: Recruit, develop, and motivate high-performing teams across sales, rental, service, and branch management. • Operations Management: Lead equipment sales, rentals, logistics, maintenance, and fleet operations across multiple locations. • Data-Driven Decision Making: Establish performance dashboards and analyze metrics to guide operational and strategic decisions. • Asset & Inventory Management: Manage the full lifecycle of heavy equipment, including new and used equipment acquisitions, fleet rotation, and rental purchase options (RPO). • Financial Stewardship: Develop and manage operating budgets, capital expenditure plans, and revenue forecasts; oversee P&L performance and gross margin targets. • Strategic Growth Initiatives: Support expansion into new markets, OEM relationship management, and integration of acquired businesses. • Customer & Vendor Relations: Build and maintain executive-level relationships with key customers, OEMs, and strategic suppliers. • Performance Tracking: Implement and monitor KPIs such as Mean Time to Repair (MTTR), Right First Time (RFT), equipment utilization, and technician efficiency.