Associate Manager, Marketing Activation - Mattel Games

The Opportunity:

The Associate Marketing Activation Manager is responsible for supporting the Marketing Activation team with integrated marketing planning, consumer and market insights, business analysis, cross-functional coordination and marketing execution. They will support the translation of Mattel Games' global and regional strategies into actionable, locally relevant marketing plans and own key activation initiatives that drive brand and sales growth across channels. The ideal candidate will demonstrate strategic thinking, strong project management and organizational skills, excellence in communication, and the ability to deliver measurable results in a fast-paced environment with multiple priorities.

What Your Impact Will Be:

• Marketing Planning & Activation: In partnership with the Marketing Manager, translate overarching brand strategies into integrated marketing plans and briefs across key Mattel Games brands. Articulate messaging, activation approach and KPIs to support brand and sales objectives. Leverage consumer insights, market dynamics and learnings from past campaigns to inform plans. Build activation plans with clear timelines, responsibilities, investment priorities and channel KPIs. • Promotional Strategy and Execution: Lead promotional activity timelines for the year, with regular presentations to internal and external clients on approach and performance. Bring fresh ideas and strategic thinking on when and how to promote priority SKUs. Work closely with Analytics to establish forecasts, and with Sales and Omnichannel Retail Marketing teams to develop and execute promotions effectively. • Channel Execution: Lead day-to-day activation across assigned Mattel Games segments, ensuring global strategies and assets are translated into effective market execution. Closely monitor sales and activation performance across channels and leverage data to recommend changes to plans as needed to deliver revenue and profit targets. Partner closely with relevant cross-functional teams and lead meetings and workstreams where appropriate. • Category Research & Analysis: Leverage available consumer, category, competitive and retail data to identify trends, opportunities and risks across the Mattel Games portfolio. Translate insights into actionable recommendations to inform marketing plans, portfolio opportunities, retailer pitches and future brand strategy.

What We’re Looking For:

EDUCATION & EXPERIENCE:

• Minimum 5 years (3 years with MBA) experience of marketing experience in multi-channel Retail or Consumer Products industry. • Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail. • Excellent written/verbal, time management, and quantitative/analytical skills required. • Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.