Brand Content Manager

Role Purpose

This is an on-site role based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding.

The Brand Content Manager shapes and protects the written and visual expression of the Fruit family of brands across digital consumer touchpoints. This role translates brand and business priorities into distinctive, platform-ready narratives that strengthen brand health, relevance, discoverability, engagement, and sales. Through strong editorial leadership, cross-functional partnership, and disciplined content systems, the role ensures consumers experience a clear, consistent, and compelling brand story wherever they discover, engage with, or shop the brands.

Key Outcomes

Editorial Excellence & Brand Storytelling

· Deliver compelling, platform-agnostic narratives that translate brand, consumer, product, and Digital Commerce priorities into content that drives relevance, engagement, and conversion.

· Establish and uphold distinct written and visual standards for each brand, improving consistency and quality across e-commerce, owned social, PR, search, and retail media.

· Ensure content is designed for modern discovery and engagement behaviors, including social discovery and AI-aided search.

Content Planning & Delivery

· Maintain an integrated editorial calendar that aligns brand, product, SKU, consumer, and commercial priorities across content development and publishing timelines.

· Improve brief-to-publishing speed and predictability by setting clear success measures, decision points, and delivery expectations for internal and external partners.

· Deliver high-quality content on time across priority consumer touchpoints while balancing business needs, consumer relevance, and available resources.

Narrative Consistency & Brand Protection

· Achieve consistent brand voice, visual identity, positioning, and product priorities across consumer-facing digital content.

· Use recurring channel audits to identify gaps, correct inconsistencies, and continuously improve adherence to editorial, brand, and legal standards.

· Build trusted partnerships across Marketing, Sales, Brand Communications, e-commerce, agencies, and retail media to resolve risks and maintain aligned narratives.