Senior E-Commerce Manager - Alfred Music

Company Information Peaksware is the parent company for industry-leading brands MakeMusic, Alfred Music, and formerly TrainingPeaks and TrainHeroic. Our software platforms maximize the potential of expert instructors to reach and impact the lives of the world’s committed performers. We empower athletes and musicians to achieve their peak potential through data-driven software, robust analytics, and expert-led content.

We operate at the intersection of technology, finance, and human performance. As a lean, high-growth organization, we value execution, intellectual curiosity, and radical candor.

General Summary

Reporting to the Senior Director, Growth the Senior E-Commerce Manager will own and drive the ecommerce strategy and day-to-day performance of Alfred Music’s digital commerce channels, with a primary focus on Amazon and Shopify. This role will be responsible for developing and executing strategies that grow revenue, improve the customer experience, optimize product visibility, and strengthen overall ecommerce performance. The ideal candidate is both strategic and hands-on, with deep experience managing Amazon and Shopify and a track record of translating ecommerce strategy into measurable results. This person will work closely with internal teams, agencies, consultants, and contractors to execute the ecommerce roadmap while helping build a scalable and sustainable ecommerce operation.

Core Functions

• Own and execute Alfred Music’s overall ecommerce strategy across DTC, Amazon, Shopify, and other marketplace channels, with accountability for driving sustainable revenue growth. • Lead site merchandising, including product assortment, catalog content, navigation, search, pricing, promotions, and the overall online customer experience. • Develop and execute strategies to improve ecommerce conversion, customer acquisition, engagement, and retention. • Own ecommerce SEO and product discoverability strategies across owned and marketplace channels. • Manage ecommerce email and lifecycle marketing initiatives in partnership with internal teams and external partners. • Oversee Amazon and Shopify operations and strategy, including product listings, merchandising, promotions, SEO, account management, and marketplace growth. • Analyze ecommerce performance, customer behavior, and channel data to identify opportunities, measure results, and guide business decisions. • Manage and provide strategic direction in collaboration with your manager to agencies, consultants, and contractors supporting ecommerce, while helping build a scalable and sustainable internal operation. • Identify and implement new ecommerce tools, technologies, processes, and marketplace opportunities that improve performance and operational efficiency.