Director of Brand Management

Company & Culture: At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Requirements:

• 8-10+ years of experience in brand management or marketing within CPG, including experience overseeing a multi-brand portfolio or a significant business unit. • Brand leadership experience gained at a larger, structured CPG organization is strongly preferred. • Experience owning full P&L responsibility across a portfolio of brands, not just a single brand. • Strong data analysis skills, with comfort working in syndicated data platforms (e.g., IRI/Circana, SPINS, or Nielsen/NIQ) to make portfolio-level decisions. • Proven track record of building senior-level cross-functional relationships and driving alignment across Marketing, Sales, Finance, Supply Chain, and Operations. • Experience managing budgets across multiple brands, with a solid understanding of ROI and investment tradeoffs at the portfolio level. • Working familiarity with digital marketing and e-commerce fundamentals (e.g., retail media, digital shelf, paid social) is a plus. • Education: Bachelor's degree in Marketing, Business, or a related field (required); MBA preferred. • Advanced Microsoft PowerPoint and Excel skills.

Job Description:

GT's Living Foods is looking for a Director, Brand Management to lead the marketing team across all eight of our brands and drive one cohesive brand and business strategy. This is not a single-brand role: you'll own the operating plan across the full portfolio and lead, coach, and develop the Brand Managers who run each brand day to day. This role is open to candidates from any consumer packaged goods (CPG) background. Food & beverage and health & wellness experience is especially valued, but we also welcome strong brand leaders from across the broader CPG landscape (household, personal care, etc.). We're looking for someone who brings the caliber of brand-building rigor and people leadership and is excited to apply it in a fast-moving, entrepreneurial environment.

Key Responsibilities:

• Own the long-term brand vision and strategy across GT's full brand portfolio, ensuring every brand plays a clear, differentiated role in driving the business forward. • Build and execute brand growth plans across the portfolio, translating strategy into clear action for each brand. • Lead Annual Operating Plan (AOP) development and execution across all brands, from goal-setting through delivery against volume, revenue, and profit targets. • Drive business growth through effective planning, prioritization, and execution across the portfolio. • Lead, coach, and develop a team of Brand Managers, building a high-performing brand organization and creating clear paths for their growth. • Own portfolio-level P&L, balancing investment across brands to drive profitable growth for the business as a whole. • Act as a visible, influential leader with senior cross-functional partners (Sales, Finance, Supply Chain, Insights, Operations) as well as external partners (agencies, retail partners). • Ensure alignment and accountability across the brand team, and set the standard for brand execution across the portfolio. • Champion collaboration across brands to identify synergies, share best practices, and improve marketing effectiveness portfolio-wide. • Represent brand marketing at the leadership level, reporting results, risks, and recommendations to senior leadership and the CMO. • Build organizational capability by strengthening the team's core marketing fundamentals and supporting succession planning. • Identify opportunities for process improvement across the brand organization and drive adoption of best practices. • Proven people leadership experience, with a track record of building and running a team, not just an individual book of work. • Strong accountability and performance management skills, comfortable setting clear expectations and addressing gaps directly. • Ability to keep teams aligned, focused, and executing against strategic priorities, even as circumstances change. • Experience leading through complexity, including managing multiple brands simultaneously without losing sight of the bigger picture.