Staff Product Manager, Listening

Description

Sprout Social is seeking an experienced Product Manager to own the strategy, delivery, and scaling of our Listening product. This role is responsible for central elements of Sprout’s overall strategy: positioning Listening as a competitive advantage targeting the growing social intelligence market and driving a step change in adoption by Sprouts wider base

This is an individual contributor role requiring deep product leadership skills that can drive a transformation of our Listening product into a best in class provider of decision-grade social insights for our target personas

Why join Sprout’s Product team?

Sprout empowers businesses worldwide to harness the immense power and opportunity of social media in today’s digital-first world. Processing over one billion social messages daily, our platform serves up essential insights and actionable information to over 30,000 brands, informing strategic decisions that drive business growth and innovation, and fostering deeper, authentic connections to their end customers. Our full suite of social media management solutions includes comprehensive publishing and engagement functionality, customer care solutions, influencer marketing, connected workflows, and business intelligence. This is an exciting opportunity for a leader to come in and drive a step change in the value and adoption of our Listening product.

Our Product team operates at the intersection of strategy, innovation, customer value, and go-to-market collaboration. We are focused on delivering unified, data-driven solutions across our multi-product portfolio. As part of the broader R&D organization, our team collaborates closely with Engineering, Product Design, and Go-to-Market (GTM) teams to create impactful experiences for customers while driving measurable business outcomes. This cross-functional partnership ensures that our products not only meet technical excellence but are also positioned effectively in the market, aligning with customer needs and business growth objectives. You won't just help set the vision for Listening, you'll also play a key role in shaping our overall approach to our wider intelligence strategy, execution, and outcomes.

What you’ll do

• Continuously strengthen a deep understanding of the important jobs and decisions are customers face, how the market services those needs to today, strategic trends and the biggest opportunities for our product strategy and roadmap • Own Listening overall product strategy & roadmap getting org wide buy-in to the most impactful product bets for investment with clear, trackable pay-off metrics. • Partner closely with Engineering to deliver on product bet investments, balancing near-term customer/revenue commitments against longer-term strategic goals. Drive innovative solutions that balance value with risk, effort and strategic alignment • Collaborate deeply with the pricing and packaging team to optimize pricing strategies for Listening balancing costs, sales, retention, expansion and multi-product attachment goals. • Act as connective tissue with Marketing, Sales and Customer Experience to ensure product direction and deliveries are centred in customer and market insights. Ensure GTM is delivered to maximise customers and prospects awareness and ability to try and adopt new releases • Establish and continuously improve the feedback signals that can drive future decisions - track customer pipeline, adoption and usage behaviours; competitive landscape, customer feedback, churn and closed lost drivers. Ensure regular direct customer engagement and provide support to internal customer escalations • Develop strong relationships and effective communications with stakeholders across R&D and wider Sprout. Advocate for Listening’s growth opportunities, influencing and ensuring alignment with wider business goals and priorities. Proactively communicate progress, risks, challenges and pivots. • You will be continuously challenging yourself and your peers to innovate - exploring new value creation opportunities - from unmet important customer needs to technology innovations and improvements in how we work as a product and wider team.