Workingstudent B2C SEO & AI Search (x/f/m)

Doctolib is looking for you to join our Patient Marketing team in Berlin as a Working Student in B2C SEO and AI Search (x/f/m)

Patient Marketing helps Doctolib reach patients in Germany with relevant, useful content and strengthen access to healthcare. In this role, you will support content discoverability, content quality, conversion, data analysis, and AI-supported search initiatives.

What you’ll do

As a working student in B2C SEO and AI Search, you will support us in the following areas:

• Content SEO, CMS and editing: support content strategies, maintain WordPress content, and optimize copy for patients and search • Keyword research, competitor analysis, and reporting: analyze the German health market and monitor SEO performance using tools such as Google Search Console and Semrush • AI search and cross-functional support: explore generative-AI-supported SEO work and collaborate with B2C Marketing and Patient Content

Working with us, you will learn:

• How SEO and AI search are applied in a fast-growing health-tech company • Practical experience in content optimization, CMS workflows, and SEO analytics • How to collaborate across local and international marketing teams

Who you are

If you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.

You could be our next team mate if you:

• Are studying marketing, media, communications, journalism, business administration, or a similar field, can work up to 20 hours per week during the semester, and have excellent written and verbal communication skills • Speak German C2 and English C1 level; French or Italian is a plus • Are familiar with a CMS such as WordPress and with AI tools such as Claude, Gemini, or ChatGPT

Now, it would be fantastic if you:

• Have first experience in SEO or content marketing and with tools such as Google Search Console or Keyword Planner • Have initial experience with Canva or an interest in translation and generative AI • Have previous experience in marketing, communications, journalism, editorial work, publishing, or healthcare

What we offer

• A structured and personalized onboarding program through our Doctolib Academy, as well as a wide range of in-house training opportunities • A flexible working model that allows for hybrid and office-based work • A Deutschlandticket sponsored by Doctolib, or reimbursement of your semester ticket • 28 vacation days per year (calculated pro rata according to your working schedule) • The opportunity to work from EU countries or the UK for up to 10 days per year (eligible after 6 months) • Company health insurance with many additional benefits and subsidies (eligible after 6 months) • Regular breakfast in the office and subsidies for your lunch or grocery shopping • A subsidized sports program with our partner Urban Sports Club