Marketing Manager - Events

Description:

As the Channel Marketing Manager – Events, you’ll be the strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands. You will be responsible for leading the end-to-end planning, execution, and optimization of our event marketing initiatives. This role is pivotal in driving brand visibility, lead generation, and customer engagement through impactful events, conferences, trade shows, and experiential marketing.

Essential Job Functions:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

Duties and Responsibilities:

• Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals • Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI • Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively • Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies • Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing • Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience • Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution

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Desired Competencies:

• Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm • Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction • Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge • Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects • Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals • Results Oriented- Consistently achieves results, even under tough circumstances • Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value