Generative AI Artist

The Generative AI Artist creates images and sequences that support every stage of a project at Rodeo FX: visual direction, pitches, previs, IP development, and increasingly, final shots for broadcast. At Rodeo FX, AI is a creative tool in service of an artistic intention. It does not replace it.

Within the Ads, Post & AI department, this person works closely with our compositing, 3D, real-time, and art direction teams. Their role is to extend what these teams can do: explore more creative directions earlier and deliver imagery that holds up in production.

This is a hybrid role grounded in the realities of advertising production, requiring both a strong creative eye and technical rigor.

Key Responsibilities

Master Your Craft

• Build and maintain your own workflows in ComfyUI, combining multiple models based on the needs of each shot. • Train LoRAs on image and video models and prepare the required datasets, including image selection and balancing for pose and lighting. • Test new models methodically and select the right tool based on quality, control, turnaround time, and cost. • Deliver professional-quality visuals quickly and consistently, in line with studio standards.

Creative Quality

• Generate visual directions, lookframes, key visuals, animatics, and final shots for advertising projects and IP development. • Think in cinematic terms: framing, lens choice, lighting, camera movement, and editing rhythm. • Use AI to explore, iterate, and propose creative possibilities without replacing human artistic intent. • Ensure every image supports the story, the intended visual language, and the overall consistency of the project.

Technical Quality

• Maintain consistency of characters, products, and visual worlds from one shot to the next. • Ensure work is reproducible: save workflows, document model versions, and create results that can be recreated. • Deliver outputs in formats that can be used by compositing, 3D, and finishing teams, including the appropriate color space, resolution, frame rate, and passes. • Use live-action plates, on-set capture, or mocap data to guide generation. • Explore generative 3D techniques, including Gaussian Splatting and image-to-3D, for environments and previs. • Track credit and compute usage across projects and report on it as needed.

Communication

• Work closely with art directors, supervisors, producers, and artists across other departments. • Clearly explain to producers and clients what AI can do, what it cannot do, and what it costs. • Be comfortable saying when AI is not the right solution for a shot.