Vice President of Public Relations

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Location: Lansdowne, VA

Team Overview

The Vice President of Public Relations leads Alliance Defending Freedom's media relations, reputation management, and external communications, advancing our mission to protect religious freedom, free speech, and the sanctity of life through proactive, disciplined engagement with the public and the press. Reporting to the Chief of Enterprise Strategy, you will direct a multidisciplinary PR team working across owned, earned, and internal channels. You will build and execute integrated communications plans, cultivate lasting relationships with national and regional media, guide the organization through high-profile legal and public moments, and partner with leaders across ADF and outside stakeholders to strengthen our credibility and impact.

Key Responsibilities

Messaging Strategy

• Serve as ADF's chief messaging strategist, deciding which issues receive amplification and aligning stakeholders and channel leaders across the organization. • Partner with attorneys and senior leaders to set messaging priorities, and direct the creation of fact sheets, op-eds, and other materials that turn ADF's mission into compelling stories.

Measurement

• Establish metrics, KPIs, and benchmarks showing the reach, influence, and impact of ADF's advocacy, and report results to senior leadership.

Strategy and Media Relations

• Set the strategic direction for ADF's earned media program, advancing advocacy priorities and supporting ADF's cases and events. • Lead media strategy and events for ADF's Supreme Court advocacy, from pre-argument positioning through decision-day response. • Build and grow relationships with journalists, thought leaders, allied organizations, and ADF's network of surrogates and validators.

Executive and Spokesperson Engagement

• Develop and execute a communications plan that elevates the CEO as a leading voice on religious freedom and free speech, and counsel executive leaders on media engagement. • Assess, train, and coach ADF spokespeople, and represent ADF at external events and press conferences as needed.