Insight Manager

The Insight Manager reports to one of the teams of Senior Research Managers. The key role of the Insight Manager is to manage quantitative, qualitative and community research projects, with the supervision of senior researchers.

Responsibilities Project Management

• The Insight Manager is the project owner for several smaller tactical projects which are taking place simultaneously, with little direction from seniors. • Play a supporting role on larger strategic projects. • The Insight Manager cross-department relationships are an example to junior consultants.

Activity Design

• Lead on deciding the best approach and ideas for capturing the data needed. • Can design most types of Activities with only light direction from seniors.

Fieldwork

• A confident moderator. • Capable of going beyond taking what people say at face value, laddering to understand the unspoken and emotion, which sit deeper. • Able to evaluate the status of survey fieldwork and make decisions facilitating fieldwork progress (e.g., regarding modification of quotas).

Analysis and Reporting

• Able to analyze any Activity data. • Take the lead in designing an analysis plan, which is used to brief others (e.g., PST, external moderator, etc.). For more complex projects, the Insight Manager can do this with only light direction from seniors. • Create reports that are commercially savvy, which include growing experience with the client / category / sector. • Outputs are client ready (including conclusions and recommendations) before getting final input from seniors. • Ensure that relevant insights from other sources (e.g., Culture and Trends, client data) are brought in at key points in the process to add value.

Solution Design

• Can interpret a client's information needs and are able to translate them into overall project design and deciding on the right Activities and Solutions to use. For complex projects, do this with the support from seniors. • Able to spot opportunities to incorporate solutions beyond primary research (e.g., Culture Trends, crowdsourcing through eÿeka, etc.).

Presenting

• Regularly give presentations to clients, with support from seniors. • Involved in the preparation of client workshops / brainstorms and attend in a supportive role.

Account Management