Media Relations Executive - Healthcare PR

Who we are:

GCI Health, part of WPP, is the leading global health impact agency built to realize the future of health. We turn client innovation into health impact through engagements that transcend traditional communications. From molecules to the masses, we embrace the entire healthcare spectrum in every corner of the world, spanning North America, Europe, Asia-Pacific and the Middle East. Our services include pipeline and product communications, brand marketing, corporate and enterprise communications, medical affairs and clinical trial marketing.

GCI Health is a celebrated, highly respected healthcare agency with industry honors that include PRWeek Best Place to Work, PRWeek Global International Agency of the Year, MM+M PR Agency of the Year, PRovoke Media Global Healthcare PR Agency of the Year and PRovoke Media Agency of the Decade.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

More about the role:

Burson is looking for Media Relations Executive - Healthcare PR for our Mumbai location. The individual will join our team & work in the GCI Health Team.

As a Media Relations Executive at Burson, you are expected to Build and Maintain Media Relationships, play a key role in executing integrated communications programs, managing client deliverables, supporting media and influencer engagement, and contributing to business growth for our Pharma and healthcare team. You will work closely with senior team members to deliver impactful campaigns, maintain strong client relationships, and ensure high-quality execution across accounts.

Burson is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

What you'll do:

• Support the execution of integrated communications strategies and campaigns. • Overseeing communications with the media, including preparing, editing, and proofreading articles, press kits, press releases, website postings, and other content. • Develop client-facing materials including press releases, messaging, reports, and presentations. • Build and maintain relationships with media, influencers, and key stakeholders. • Monitor industry trends, news, and social media opportunities relevant to clients. • Manage account deliverables within timelines and budget requirements. • Conduct research and provide insights to support client programs and new business opportunities. • Assist in team coordination, training, and knowledge sharing initiatives. • Leverage Generative AI tools for research, planning, content creation, and operational efficiency.