Social Media Specialist
About this role
Marketing team:
We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved.
Challenges that await you:
• Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself • Build content around Mexican cultural codes, current internet culture and art • Set up in-house production: scripts, storyboards, references, and working with designers and motion designers • Regularly review hits and flops, spot patterns and scale what works • Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings • Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience
What makes you a great fit:
• 3+ years in social media, ideally in fintech, banking or another high-trust industry • Experience creating aesthetic or art-driven content for social media • Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking • Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work • Ability to quickly understand a financial product and explain it in plain language • Native or C1 Spanish, B2+ English • Experience using AI tools in production and strategy is a strong plus
Our ways of working:
• Innovative Spirit: A commitment to creativity and groundbreaking solutions. • Honest Feedback: valuing open, transparent communication. • Supportive Team: a strong, collaborative community. • Celebrating Achievements: recognizing our wins together. • High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.