JP_Tire / RE - Key Account Manager

Mission / Purpose of the Position

Make and execute strategic sales plan of assigned accounts for short, mid and long term which contributed to overall company sales goal. Main responsibilities are (but not limited to): achieving sales volume & increasing share of account, providing short/long term sales forecast, making customer yearly activity plan, developing new accounts etc. Drive retail channel development, improve sell-out performance and strengthen Continental's presence at the retail front.

Sales Volume and Profitability

▪ Achieve sales target of assigned accounts which will contribute to and in line with company sales target grow/maximize our business. ▪ Ensure monthly target achievement, promotional plan execution and other sales activities. ▪ Value creation of keeping a balance and sustainable way to grow both volume and profitability. ▪ Key accounts type: Distributors/OEM Car Dealers/E-commerce/Car Accessories Shops/ Tire Retailers. ▪ Drive retail sell-out performance by working closely with customers to improve product availability, retail execution and consumer demand.

Sales Strategy & Reporting

▪ Support NSM to make the national sales strategy and ensure implementation. ▪ Generate regional/customer level sales strategy which shall be in line with national sales strategy. ▪ Provide monthly, quarterly and yearly FC data and continuously improve FC accuracy and seasonal curve. ▪ Develop customer-specific retail growth plans including promotional activities, sell-out initiatives, and annual Joint Business Plans. ▪ Monitor retail performance and identify opportunities to improve channel effectiveness and market share.

Customer Management

▪ Build up solid relationship and trust with assigned customers with a clear understanding of SWOT, maintain and improve a profitable relationship. ▪ Implement key projects and initiatives to customer level, track progress and collect feedback. ▪ Provide training, customer service by utilizing existing team / company resources. ▪ Conduct regular business preview meeting with customers and execute action plan. ▪ Expand portfolio to address Japanese consumer needs incl, but not limited to regulatory check, supply chain requirements and price negotiation. ▪ Work closely with retail customers to improve in-store visibility, merchandising, product assortment, and overall retail execution. ▪ Collaborate with customers to plan and execute retail campaigns and consumer activation programs.

Business Development

▪ Identify, negotiate and establish new customers fit for company's requirement and strategic plan. ▪ Provide channel, regional and customer insights to internal team (marketing, logistics, product). ▪ Identify opportunities to expand retail channel coverage and strengthen Continental's brand presence in the market.