Sr Manager, Customer Business Planning - EMEA

The Opportunity:

The Senior Manager, Customer Business Planning - EMEA, is the global business owner responsible for defining, governing, and continuously evolving Mattel's Customer Business Planning (CBP) capability within Salesforce Key Account Management (KAM).

This role will establish a globally standardized commercial planning process that connects Customer Business Planning, Trade Promotion Management (TPM), Sales Forecasting, Demand Planning, and Commercial Finance into one integrated planning ecosystem. Working across Global Sales, Finance, Supply Chain, IT, and regional commercial teams, the role will drive process excellence, product strategy, and business adoption to maximize the value of Mattel's commercial transformation investment.

What Your Impact Will Be:

Mattel is transforming the way it plans, forecasts, and manages customer business globally. This role is at the center of that transformation, ensuring Salesforce becomes the single commercial planning platform that connects Sales, Finance, Supply Chain, and Demand Planning. The successful candidate will help establish one global planning process, improve commercial agility, and maximize the return on Mattel's Salesforce Enablement investment.

Key Responsibilities

Global Process Leadership

• Own the global vision, governance, and roadmap for Customer Business Planning. • Develop standardized global processes while balancing regional business requirements. • Champion a single, connected commercial planning process across Sales, Finance, Supply Chain, and Demand Planning.

Product Ownership

• Serve as the Global Business Product Owner for Salesforce Customer Business Planning. • Define and prioritize the product roadmap, enhancement backlog, and business requirements. • Partner with IT and Salesforce development teams to deliver scalable business capabilities. • Approve user stories, acceptance criteria, and functional designs to ensure business objectives are achieved.

Connected Planning & Business Integration

• Own the business design connecting Salesforce with Sales Forecasting, Demand Planning, Commercial Finance, and other planning systems. • Ensure customer plans, promotional investments, and forecasts operate through one integrated planning process. • Champion data integrity and a single source of truth across commercial planning.

Stakeholder Leadership & Change Management