Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales , with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

• Build and execute multi-channel demand generation campaigns • Manage campaigns across: • Email marketing • Content • Webinars • Paid acquisition • Account-Based Marketing (ABM) • Build lead nurture and lifecycle programs • Partner with sales to define ICP, audiences, and targeting • Develop lead scoring and qualification frameworks • Track and improve MQL → SQL → Opportunity conversion • Analyze pipeline contribution, campaign ROI, and funnel performance • Improve marketing automation and CRM workflows • Run experiments to increase qualified leads and pipeline • Report performance insights and recommendations to leadership

Requirements

• 4+ years of B2B marketing or demand generation experience • Proven experience generating measurable sales pipeline • Strong understanding of B2B sales and marketing funnels • Experience with HubSpot, Salesforce, Marketo , or similar platforms • Experience building multi-channel demand generation campaigns • Strong knowledge of lead nurturing, scoring, and qualification • Strong analytical and campaign management skills • Comfortable measuring campaign ROI and pipeline contribution • Ability to collaborate closely with sales leadership • Strong written and verbal English communication

What Success Looks Like

• Growth in qualified marketing-generated pipeline • Higher MQL-to-SQL and SQL-to-opportunity conversion • Strong campaign ROI and pipeline contribution • Effective lead nurturing and lifecycle programs • Clean marketing automation and CRM processes • Strong alignment between marketing and sales

Interview Process

• Initial Screening Call • Spark Hire Video Interview • Recruiter Interview • Client Interview • Offer & Onboarding

Apply Now

If you know how to turn B2B marketing campaigns into qualified pipeline , understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.