SDR / BDR / Appointment Setter

Sales Development Representative (SDR) / BDR – Outbound Sales & Appointment Setting

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Sales Development Representative (SDR) / Business Development Representative (BDR) / Appointment Setter to generate qualified sales opportunities through outbound prospecting and appointment setting.

This is a hands-on outbound sales role focused on cold calling, email outreach, LinkedIn prospecting, lead qualification, follow-up, and meeting generation .

You’ll research prospective companies and decision-makers, start conversations with potential customers, communicate the company’s value proposition, qualify interest, handle objections, and book qualified meetings for the sales team.

If you’re comfortable with outbound outreach, motivated by targets, and enjoy turning cold prospects into sales conversations, this role is a strong fit.

What You’ll Own

Outbound Prospecting & Lead Generation

• Conduct outbound prospecting through cold calls, email, LinkedIn, and other channels • Research prospective companies, accounts, and decision-makers • Identify relevant prospects based on established targeting criteria • Personalize outreach based on prospect needs and business context • Maintain consistent outbound activity to generate new sales opportunities

Cold Calling & Prospect Engagement

• Make outbound calls to prospective customers • Clearly communicate the company’s value proposition • Build rapport and generate interest with cold prospects • Handle common objections confidently and professionally • Ask effective questions to understand prospect needs • Move interested prospects toward a qualified sales conversation

Lead Qualification & Appointment Setting

• Qualify prospects based on established criteria • Determine whether opportunities are appropriate for the sales team • Schedule qualified meetings, discovery calls, or demos • Ensure Account Executives receive relevant context before meetings • Maintain appointment quality, not just meeting volume

Follow-Up & Pipeline Management

• Follow up consistently with prospects across multiple touchpoints • Keep leads engaged until they are ready for the next step • Maintain accurate prospect and activity records in the CRM • Update lead statuses, notes, follow-ups, and meeting outcomes • Ensure qualified opportunities do not fall through the cracks