Search Engine Optimization Specialist

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.

The Impact You Will Make

In this role, you will execute core SEO initiatives that support organic growth across Risepoint’s university partner websites. You will focus on day-to-day optimization work including on-page improvements, website launches, content marketing, and technical SEO tasks and help to ensure partner sites are well-structured, search-aligned, and positioned to capture qualified organic demand.

You will be assigned to specific university partners and will work within established SEO/AEO strategies to implement recommendations, resolve issues, and support ongoing optimization efforts across a complex, multi-site environment. Your contributions will directly support improvements in organic visibility, traffic, and lead quality.

This role emphasizes execution excellence, attention to detail, and collaboration with managers and cross-functional teams to ensure SEO initiatives are delivered accurately and consistently.

What You Will Do

• Day-to-Day SEO Lead – Implement SEO/AEO recommendations across assigned university partner websites focusing on on-page optimization, website launches, content marketing, and technical SEO • Content Auditing & Optimization – Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand • On-Page SEO Implementation – Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment • Technical SEO Support – Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed • UX and Cross-Linking – Review parent .EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities that help prospective online students more easily discover relevant programs on our website • Performance Monitoring & Reporting – Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads • Cross-Functional Collaboration – Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule • Process & Documentation – Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio