Regional Marketing Associate – Midwest Region

Regional Marketing Associate – Midwest Region

Department: Marketing

Reports to: Senior Marketing Manager

Job Type: Full-Time | Exempt

Salary range: $60,000 to $70,000

Work Location: Hybrid / Field-Based – Must reside in the Minneapolis / St. Paul region

Position Summary

Lakefield Veterinary Group is seeking a Regional Marketing Associate – Midwest Region to serve as an on-the-ground marketing and growth partner for a portfolio of approximately 12 veterinary hospitals.

This is a hands-on role for a marketer who enjoys turning strategy into action. You’ll work directly with hospital teams, Operations, Medical Leadership, and our Enterprise Marketing Team to implement marketing programs, identify local growth opportunities, strengthen community engagement, and help hospitals attract and retain clients.

Rather than supporting every hospital in the Midwest at the same level, you’ll focus on a portfolio of priority locations where dedicated marketing support can have the greatest impact. Hospital assignments may shift quarterly based on business performance, growth opportunities, and Marketing and Operations priorities.

This is a great opportunity for a marketer who enjoys being out in the field, building relationships, solving problems, and executing marketing—not just planning it.

What You'll Do

Own Marketing Support for a Regional Portfolio

• Serve as the primary field marketing partner for approximately 12 priority hospitals. • Build strong relationships with hospital and Operations leaders and understand each location's business needs, local market, and growth opportunities. • Help translate annual and quarterly Marketing priorities into actionable local plans. • Review performance and proactively identify hospitals or opportunities requiring additional marketing support.

Execute Marketing Programs & Campaigns

• Implement enterprise, regional, and local marketing campaigns across assigned hospitals. • Provide hands-on support for client service, client acquisition, client retention, online booking, forward booking, reputation, referral, and other growth initiatives. • Personally execute local marketing activities while partnering with specialized Marketing team members for additional channel support. • Ensure programs and campaigns are implemented accurately, on time, and with strong hospital engagement.