User Conversion & Operations Specialist

Location: San Jose, CA

Job Type: Full-Time

Location: 1245 S Winchester Blvd, San Jose

Intended Start Date: ASAP

----------------------------------------

About Think Academy

We are looking for a User Conversion & Operations Specialist who can develop a deep understanding of the needs of U.S. K–12 families and drive business growth through parent engagement, course conversion, and user operations.

This role will initially focus on frontline parent communication and course conversion. You will work directly with parents, understand their needs and decision-making process, and take ownership of conversion results. As you build a deeper understanding of our users and products, you will gradually take on broader user operations initiatives, including cross-subject enrollment among existing families, referral programs, parent communities, and user engagement activities.

We are looking for someone who can do more than simply follow an established process. We want someone who understands users, takes ownership of goals, and proactively finds ways to get results.

What You’ll Do

1. Parent Communication & Course Conversion

• Communicate directly with parents to understand students’ learning needs, current performance, and key factors influencing family decisions. • Recommend appropriate courses based on user needs and drive trial class bookings and course enrollment. • Consistently follow up with prospective families and address common concerns related to learning outcomes, course difficulty, scheduling, pricing, and other considerations. • Take ownership of key conversion outcomes, including trial class bookings, attendance, and long-term course enrollment. • Identify recurring user needs, objections, and reasons for drop-off, and continuously improve communication strategies and conversion SOPs.

2. Community Operations & User Growth

• Develop a deep understanding of existing families and identify cross-subject enrollment opportunities across Math, ELA, and other programs. • Participate in referral initiatives by designing user outreach, incentives, and conversion pathways. • Segment users by grade level, subject, and learning stage and develop targeted engagement strategies. • Identify growth opportunities through user feedback and data, and turn insights into actionable initiatives.