Recruitment & Engagement Specialist-African NS & Canadian Students

JOB DESCRIPTION

PURPOSE:

To develop and coordinate recruitment activities and strengthen strategic partnerships for Cape Breton University to help increase African Nova Scotian & Canadian student enrolment specifically in the Bachelor of Science, Nursing program.

SPECIFIC RESPONSIBILITIES:

Develop and manage the execution of an African Nova Scotian & Canadian enrolment plan. Develop and execute the operational recruitment plan for the direct from high school, mature and articulation partners markets. Work with Marketing Manager to develop a marketing strategy for African Nova Scotian and Canadian students. Oversee budget related to African Nova Scotian & Canadian Recruitment activity. Provide quality customer service to prospective students, their influencers, and the public. Explore, confirm, and co-ordinate relationship building activities with guidance counsellors, teachers, and administrators within Nova Scotia. Nurture relationships with prospective African Nova Scotian and Canadian students from the first point of contact through to enrolment ensuring a positive brand experience. Develop and maintain a positive relationship with the African Nova Scotian Organizations, and Centre for Education and Government Departments. Work closely with internal stakeholders, specifically the Student Development Officer for Students of African Descent and the Program Coordinator - African Nova Scotian Youth, to develop a strategic plan to attract and support students of African descent. Travel within the province of Nova Scotia to deliver recruitment presentations, attend education fairs and participate in other engagement activities. Work with alumni office to develop relationships with CBU alumni to assist with recruitment activities and alumni engagement. Undertake market research related to student recruitment. Analyze, understand, and apply current and historical enrolment data in combination with demographics to determine trends, forecast future opportunities and inform strategy development. Maintain a timely and accurate communication and reporting structure with the Manager of Canadian Recruitment. Work within the Customer Relationship Management System Recruit to nurture student leads. Utilize social media platforms (Facebook, Twitter, Instagram) to assist in the recruitment of African Nova Scotian & Canadian students and the promotion of CBU, while contributing to departmental social media groups, responding to inquiries as quickly as possible and supporting the execution of digital recruitment initiatives as assigned. Must uphold the University's obligations to confidentiality and protection of personal information. Other related duties as required.

REQUIRED QUALIFICATIONS