Demand Generation Manager (LATAM, Remote)

We're hiring a Demand Generation Manager to own marketing-sourced pipeline for a fast-growing fintech software company from San Francisco, CA. You'll lead account-based marketing, paid media and events, and report one pipeline number that Sales and Marketing both trust.

What you'll do

• Own the marketing-sourced pipeline number and a funnel definition agreed with Sales • Run account-based marketing against a defined target list, measured on qualified meetings booked • Allocate paid budget across channels by cost per outcome • Plan and run the annual event and webinar program, remotely • Lead the demand team and hold agencies to written KPIs • Use AI tooling across research, personalization, content and campaign analysis

You may be a fit if

• You have 8+ years in B2B demand generation, including at least 4 years marketing to the US market • You've owned demand generation through a growth stage of roughly $2M to $3M to $10M+ ARR • You've personally carried a marketing-sourced pipeline target and reported it to leadership • You've run account-based demand against a finite list with a meeting or demo target • You've owned a B2B paid budget with cost-per-outcome accountability, and you're effective with a focused budget • You've owned a B2B conference and event portfolio with a budget and pipeline target • You have cross-sell or expansion demand experience • You use AI tooling routinely and can show what you shipped with it • You've managed at least 2 direct reports for 2+ years and held an agency to KPIs • You're fluent in English, spoken and written: you'll present on webinars and write copy • You've marketed a considered, multi-stakeholder B2B purchase with a long sales cycle • You have a stable track record, with tenures of 18 months or more

Nice to have

• Experience building agent or automation workflows for marketing • Answer-engine optimization (AEO) experience • Experience running AI-platform ad channels as a paid channel • Fintech experience (a bonus, never a requirement) • A network among industry conferences, associations and trade media • Experience with EOS, OKRs or a similar scorecard-driven cadence • HubSpot depth and ABM tooling • Experience standing up a customer advisory board or council

What we offer

• Full-time, fully remote role, no travel required • Competitive compensation with a bonus • Real authority over channel mix and budget • Direct work with marketing leadership in a small team