Social Creative Lead
About this role
Breeze is looking for a Social Creative Lead . You own how Breeze shows up on social: the ideas, the briefs and the quality bar with the aim of increasing organic impressions and lowering paid acquisition costs.
About Breeze
At Breeze, we’re on a mission to make people spend less time on their phones and more time face-to-face.
Breeze is the dating app for people who are done with endless chatting and ghosting. We’ve built the world’s first app that organizes real dates at scale. When you match on Breeze, you simply pick a time, and we set up the date for you at one of our partner bars.
Since launch, we’ve already organized over 900,000 real-life dates (and counting!) across The Netherlands, Germany, Belgium, France, the UK, Ireland and New York .
About the role
We’re looking for someone who lives and breathes social and has grown channels before. You own how Breeze shows up on social: you decide what to make based on what’s working, write the briefs, and can shoot, edit and post content yourself. You read the data to steer what comes next, and you lift the quality of what the whole team ships, organic and paid. You’re the kind of person who spots a TikTok trend before it peaks and turns dating culture into a reel people actually watch.
Concretely, you would:
Decide what we make
• Decide what content gets created, primarily short-form video, based on what’s working • Grow our social channels (Instagram and TikTok) and own the numbers • Watch what performs, pull the lessons, and feed them into what comes next • Keep everything aligned with our brand, and champion our distinctive brand assets
Lift the quality of what we ship
• Give clear feedback on the assets the team and creators produce, and spot where they can be sharper • Write the briefs, organic and paid, and make sure what comes back is strong • Keep a steady posting rhythm across our channels, in formats that repurpose easily between organic and paid • Keep our content library clear, accessible, and ready for the whole team
Bring the ideas
• Bring fresh concepts and trend spots to our weekly content refinement • Find new formats and angles that fit the brand and actually work
About you