Web Content Manager

We at The Place are looking to connect with professionals experienced in digital content and website optimization who are interested in taking the next step in their careers as a Web Content Manager. We see opportunities for this type of expertise across our client network and would love to hear from you if you enjoy enhancing digital customer experiences, analyzing content performance and finding new ways to improve websites.

About the role

As a Web Content Manager, you work on developing, managing and optimizing website content to create engaging and user-friendly digital experiences throughout the customer journey. The role often involves collaborating with teams such as Marketing, Product and local markets to ensure that website content meets customer needs, reflects the brand and supports business goals.

Examples of responsibilities:

Plan, create and optimize website content across different digital touchpoints.

Develop and improve existing pages to help customers find relevant information and make informed decisions.

Analyze content performance and identify opportunities to improve the user experience, engagement and content effectiveness.

Collaborate with cross-functional teams on new pages, product launches, campaigns and other digital initiatives.

Review website content and imagery to ensure brand consistency, accuracy and compliance with applicable regulations.

Use data and insights to support content-related decisions and continuous improvement.

Explore new ways to develop and repurpose content, including opportunities to leverage AI.

Your background:

Several years of experience in digital content management, website content or a related field.

Experience working with CMS platforms such as Drupal, WordPress, Episerver or Magento.

Experience analyzing content performance using tools such as Google Analytics (GA4) and SEO tools.

Strong collaboration and communication skills, with the ability to work effectively with different teams and stakeholders.

Experience with Figma is an advantage.

A consumer-first mindset, strong attention to detail and an interest in creating clear, relevant and engaging digital experiences.