COL - Sr. Media Buyer/Paid Media Specialist

Job Title: Sr. Media Buyer/Paid Media Specialist (Home Decor & Lifestyle)

Contractor Fee: $3,000 - $4,000/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent.

About This Role: We are hiring a Sr. Media Buyer/Paid Media Specialist for a DTC furniture and home decor brand serving the US market. You will own paid media execution, improve customer acquisition, and scale profitable growth across multiple advertising channels. This hands-on role combines media buying, creative strategy, and email and SMS marketing, with a strong focus on Meta Ads Manager and Google Ads.

Key Responsibilities:

• Own paid media campaigns: Plan, launch, manage, and optimize campaigns across Meta, Google, TikTok, AppLovin, and Pinterest, including campaign structure, targeting, bidding, testing, and scaling. • Manage budgets and profitable growth: Build media plans, allocate spending across channels, and adjust budgets based on performance and business priorities. Lead prospecting and retargeting strategies to acquire customers efficiently. • Guide creative strategy: Work with the creative team to develop effective concepts, hooks, messaging, offers, and formats. Turn performance insights into clear briefs and actionable feedback while maintaining brand consistency. • Lead structured testing: Develop creative and campaign testing roadmaps, identify winning approaches, and use findings to guide future tests and scaling decisions. • Execute email and SMS marketing: Use Klaviyo and Postscript to build and optimize campaigns, automated flows, segmentation, and tests that improve conversion, repeat purchases, and customer lifetime value. • Analyze performance and improve conversion: Monitor acquisition costs, ROAS, blended marketing efficiency, conversion rates, and contribution margin. Identify opportunities across ads, landing pages, product pages, and offers. • Maintain reporting and campaign quality: Report on results, budget pacing, learnings, and next steps. Check tracking, settings, links, offers, and creative before launch, resolve issues promptly, and stay current with platform changes.