Senior Demand Generation Marketer

WHO WE ARE

🏔Product: TLDR’s mission is to increase tech's signal-to-noise ratio.

Today that means the largest network of tech newsletters in the world, with over 8M subscribers covering startups, software engineering, AI, cybersecurity, product, and more. What makes it work is who writes it. Every issue comes from people building in tech, not reporters covering it. Our writers keep their day jobs: two engineers at Coinbase write TLDR Crypto, engineers at DeepMind and Meta write TLDR Dev, researchers at Anthropic and Adobe write TLDR AI, and robotics and datacenter strategy leads at OpenAI and Meta write TLDR Hardware.

If it matters in tech, it's in TLDR. That's what makes TLDR the best place to find what you need to learn.

💪Team: Our 31-person full-time team includes alumni of TikTok, Reddit, Amazon, Business Insider, Asana, Morning Brew, and Pinterest. We've stayed intentionally small, which means every person here owns a function rather than a slice of one.

📈Traction: We're bootstrapped, profitable, and on track for $35M in revenue this year - after $9M in 2024 and $20M in 2025. The advertisers who fund it want tech's decision-makers: AWS, Google Cloud, Anthropic, Slack, Notion, and GitHub.

ABOUT THE ROLE

To date, TLDR has been wildly successful thanks to a small marketing team and incredible demand from our own readers. We've built v1 of our demand engine, but now we need to turn it into a machine: reach new audiences, open new channels, and build the demand generation motion that can take us to $50M and beyond.

You'll own that engine, including our inbound and pipeline goals, and the campaigns that turn our audience into revenue, with plenty of room to experiment beyond the typical B2B playbook.

This role is perfect for someone who craves the breath of marketing: you get as excited about a multi-month, integrated campaign as you do about tinkering with an email nurture. You're dangerous with AI and can spin up conversion tools fast, but you know when to add the human touch that comes with great marketing.

This is a senior individual contributor role reporting to the VP of Marketing.

In this role, you will:

- Own the inbound and marketing-sourced pipeline goals end to end. Your north star is to beat them every quarter, not just hit them. - Turn our v1 programs into a machine. Own paid, HubSpot nurtures, the email calendar, and conversion across the funnel, testing, optimizing, and reporting on what’s working and why. - Take integrated campaigns to market end to end, from webinars to gifting and account playbooks, partnering with Product Marketing and Content to make each one land. - Sit with Sales on accounts and verticals. As TLDR moves to a vertical go-to-market, you'll influence the campaign strategy for each vertical and find creative ways for marketing to fuel outbound. - Open new channels and audiences, including product-led and self-serve entry points that tap our subscriber base.