TikTok Shop Lead
Skills
About this role
ABOUT US
Rythm is the fastest-growing lab in America. We redefined at-home testing with the world’s easiest blood test and created a culture around monthly lab testing from home. We’ve processed millions of tests across all 50 states, and we do everything in-house, from sample testing and logistics to code, marketing, and design. That vertical integration gives us the speed, control, and creativity to shape the future of health and wellness.
THE ROLE
As our TikTok Shop Lead, you'll play a key role in building and growing Rythm's presence on one of the fastest-evolving social commerce platforms.
This is a highly impactful opportunity for someone who understands how TikTok Shop works, knows what drives customers to purchase, and is excited to help scale an emerging revenue channel. You'll own the day-to-day management and growth of our TikTok Shop, working closely with our marketing, creative, and operations teams to turn engaging content and creator partnerships into measurable business results.
We're looking for someone who is creative, analytical, and highly resourceful. Someone who understands TikTok culture but also knows how to translate trends, content, and creator relationships into actual sales. You'll have significant ownership over the channel and the opportunity to help shape how Rythm reaches and converts new customers.
WHAT YOU’LL DO
• Own the day-to-day management, optimization, and growth of Rythm's TikTok Shop. • Manage product listings, merchandising, promotions, and overall storefront performance. • Develop and execute strategies to drive traffic, conversions, and revenue through TikTok Shop. • Build and manage TikTok Shop's affiliate and creator programs, including identifying, recruiting, and managing relevant creators. • Partner with creators and internal marketing teams to develop engaging, conversion-focused content that drives product discovery and sales. • Identify emerging TikTok trends, viral content opportunities, and new strategies to increase product visibility and engagement. • Manage creator outreach, product seeding, affiliate commissions, and ongoing partnership performance. • Monitor and optimize TikTok Shop advertising, promotional campaigns, and other available growth opportunities. • Track key performance metrics, including GMV, conversion rates, affiliate performance, content engagement, and return on advertising spend. • Partner with operations and logistics to ensure smooth order fulfillment, inventory availability, and customer satisfaction. • Stay current on TikTok Shop platform updates, policies, algorithm changes, and emerging social commerce trends. • Continuously test new ideas, identify opportunities for improvement, and develop strategies to scale the channel.