Senior Copywriter - Donut Studios

WHY DONUT STUDIOS?

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Write Performance-Driven Copy Across Channels Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels. Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.

Concept High-Performing Social Creative Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant. Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.

Adapt Seamlessly Across Brand Voices Translate complex ideas and dramatically different brand personalities into clear, engaging copy. Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.

Craft Hooks, Messaging, and Calls-to-Action Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance. Apply audience psychology and direct-response principles to create copy that resonates and performs.

Collaborate Cross-Functionally to Develop Creative Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life. Contribute ideas that strengthen both the creative quality and performance of campaigns.

Stay Ahead of Trends and Emerging Formats Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant. Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.