Senior Executive/ Assistant Manager - Product Marketing

Job Overview: The role will be responsible for defining and driving the overall marketing strategy for the company’s product portfolio. to drive product marketing initiatives for the business. The role will be responsible for translating business objectives into effective marketing strategies, managing integrated B2B campaigns, generating actionable insights from marketing and sales data, and supporting product positioning and communication. The ideal candidate will have strong B2B product marketing experience, excellent analytical capabilities, hands-on experience with digital and offline marketing channels, and the ability to collaborate effectively with sales, product, agencies, vendors, and other internal stakeholders.

Business & Marketing Analytics

• Translate business objectives into measurable marketing strategies and actions. • Analyze marketing and sales data to identify trends, opportunities, and areas for improvement. • Track and interpret key marketing KPIs, lead-generation metrics, conversion rates, pipeline performance, and sales-funnel effectiveness. • Prepare and maintain marketing dashboards and campaign performance reports. • Leverage Advanced Excel, CRM platforms, and BI/reporting tools to generate actionable insights. • Conduct SWOT and other relevant analyses to support marketing decision-making.

B2B Campaign Management

• Plan, execute, and monitor integrated B2B marketing campaigns aligned with business and product objectives. • Manage campaigns across both digital and offline channels. • Support and execute • Product launches • Webinars • Technical seminars • Customer workshops • Exhibitions and trade shows • Lead nurturing campaigns • Apply relevant B2B marketing frameworks such as 7Ps, Account-Based Marketing (ABM), Customer Journey Mapping, Marketing Funnel, and Lead Lifecycle Management.

Digital Marketing & Marketing Execution

• Execute marketing activities across channels including: • LinkedIn • WhatsApp Business • Email marketing and newsletters • Google Ads • Search Engine Advertising (SEA) • Landing pages • Marketing automation platforms • Events and trade shows • Coordinate with internal teams, agencies, and vendors to ensure timely and effective campaign execution. • Monitor campaign performance and recommend optimization opportunities.

Product Marketing & Communication

• Support product positioning and value proposition development. • Develop and/or review product marketing collateral and communication materials. • Ensure all marketing communication is aligned with established brand guidelines. • Conduct competitive analysis and translate market insights into relevant marketing actions. • Work closely with product and sales teams to communicate product value effectively.