UGC Marketing Manager
About this role
ABOUT FONIO
We grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers.
Fonio is Europe’s market leader for AI phone agents for SMBs. Now we’re expanding globally and into new products. We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings. Join one of Europe’s fastest-growing companies.
YOUR ROLE
- You’ll build a UGC content machine at fonio.ai - Not influencer marketing in the classic sense. Instead: systematic, scalable, data-driven creator management. - You: - Recruit hundreds of micro- & nano-creators - Develop scripts, hooks & frameworks - Manage deadlines, quality & output - Analyze performance data and iterate constantly - Have an eye for what works - Organize payouts & operational workflows - Build processes & tools for creator tracking
WHAT TO EXPECT:
- Massive scale: We don’t think in 10 videos per month. We think in 400+ per week. - Full ownership: You’ll build this channel from 0 to 1, and then from 1 to 100. - Budget & speed: When something works, we scale it immediately. - Direct impact on revenue: At fonio.ai, content is a clearly measurable growth channel. - Fast-paced environment: No long decision chains. No politics. Just output.
What You Bring
- Experience in UGC, TikTok, or Reels marketing - Strong understanding of viral hooks & storytelling - A great feel for creator dynamics - Exceptional organizational skills - Data-driven thinking (views, retention, hook rate, watch time) - High ownership & speed - Native-level German - Speak English at a business level
Bonus:
- Experience with creator-scaling models - Experience in B2B or SaaS - Experience with affiliate/performance structures
What We Offer
- €60,000–85,000 gross annual salary + equity - On-site in Vienna - Relocation package - An extremely fast learning curve - A product that’s scaling massively - A growth story that’s only just beginning
Application Process
1. 15-min intro call
2. 45-min deep dive + short growth case
3. 45-min culture & ownership conversation