Head of APAC Marketing

Who We Are

Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com http://G2.com and Gartner Peer Insights.

At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!

The Role

Optro is building momentum internationally, and this Head of APAC Marketing role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for APAC — from how we show up in the market to how we generate pipeline and build the Optro brand with industry associations, partners, and enterprise decision-makers.

This is a strategic, yet hands-on leadership role: you'll set and own the regional marketing vision, adapt our global playbook to the realities of each market you serve, and build the field engine that helps sales close business across APAC.

The ideal candidate has run field or regional marketing at a senior level, understands how to localize a global brand without losing what makes it work, and knows how to turn a marketing budget into quality pipeline.

Key Responsibilities

- Own APAC marketing end-to-end; from brand presence, demand generation, partner marketing, events, to customer case studies. You tailor strategy and global programs to distinct regional nuances, regulatory landscapes, and market maturities and build local ones where gaps exist. - Partner with the APAC sales leadership and account teams to align marketing activity to pipeline priorities and key target accounts. - Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes. - Localize core positioning and messaging for the APAC market, working closely with product marketing. Lead translation alongside localization where required, ex. Japan - Lead APAC events strategy, including owned events and third-party sponsorships, in partnership with global programming. You own the plan and execution of a portfolio of events across sponsored, hosted and digital that generate pipeline and foster lasting relationships with our brand. - Build and drive the APAC partner marketing motion in lockstep with US-based partner marketing, developing co-marketing programs with alliance partners that generate pipeline and extend Optro's reach into accounts. - Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Optro story credibly - Track and report on pipeline contribution and marketing performance for the region. Continuously optimize. - Manage regional marketing budget allocation, driving rigorous ROI performance across localized demand gen, events, and alliance marketing