Growth Marketing Lead

WHO WE ARE

Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com http://Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank.

In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.

THE ROLE

We're looking for a Growth Marketing Lead to grow new cardholder accounts across Imprint's partner credit card programs. The Growth Marketing Lead owns credit card acquisition across prescreen and invitation-to-apply (ITA) direct mail, card marketplaces and affiliates, paid search, paid social, and third-party email. The role is responsible for building these channels from an early stage, establishing operating infrastructure, vendor and bureau relationships, measurement frameworks, and repeatable execution processes, while delivering against approved account, cost per account, and credit quality targets.

The role works closely with Risk and Credit. Targeting, offer, and channel decisions affect approval rates, credit performance, and program economics, and the Growth Marketing Lead is accountable for balancing acquisition volume with account quality.

This is a senior individual contributor role. The Growth Marketing Lead operates through a combination of direct hands-on execution and external agency and vendor management. Budget recommendations are developed by this role and presented to General Managers and Finance for approval. Approved budgets are then managed and allocated by this role across channels and partners.

This role reports to the VP of Marketing.