Junior Campaign Manager
About this role
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Job Description:
The New York Times' Advertising team is looking for a Junior Campaign Manager to join our Campaign Management team. You will support the daily operations of the Ad Ops department and the execution and optimization of digital advertising campaigns across several platforms. This is a hybrid role based in our New York headquarters, reporting to the Senior Manager, Ad Operation. You can typically expect to be in the office 3 days per week.
About the Role:
Working with Campaign Managers, you will ensure the success of campaigns by maintaining quality, accuracy, and customer service. The Junior Campaign Manager role offers an excellent opportunity for individuals interested in developing a career in digital advertising.
Responsibilities:
• Support the setup and launch of digital advertising campaigns across multiple platforms, including desktop, mobile, video, audio and newsletters. • Ensure accurate implementation of campaign elements such as ad creatives, targeting parameters, and tracking tags. • Monitor campaign performance metrics on a daily basis to identify trends, anomalies, and areas for optimization. • Collaborate with team members to implement optimization strategies to improve campaign performance and achieve client goals. • Create wrap reports detailing campaign performance metrics, including impressions, clicks, interactions, and other measurements. • Conduct data analysis to obtain insights and make data-driven recommendations for campaign optimization. • Help communicate with clients to provide campaign updates and address inquiries. • Collaborate with the sales and client success teams to ensure client satisfaction and retention. • Provide support for ad operations tasks, including billing, ad trafficking, troubleshooting technical issues, and resolving discrepancies. • Help maintain documentation and standard operating procedures related to campaign management processes. • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.