Head of Campaigns and Content

The Head of Campaigns and Content will be a key leadership role in Maggie’s communications.

You will deputise for the Director of Communications and be responsible for creating and delivering campaigns and strategies that make a tangible difference to Maggie’s brand awareness. You will ensure Maggie’s reaches and supports more people through the work we do, as well as increasing our income as we grow. In addition, you will use your knowledge and expertise of brand, marketing and communications tools, including social media channels and trends, to deliver exceptional campaigns.

The role will involve running a team and building excellent working relationships across the organisation, particularly working with other communications colleagues to maximise our communications output. You will work to tight deadlines and will also ensure our communication strategy and practices are working effectively across the organisation.

As Head of Campaigns and Content, you will work closely with the Director of Communications in shaping communications activity that informs and engages new audiences, whilst building a highly effective content function that delivers for our 27 centres across the UK. You will also support the Director of Communications with ensuring internal communications are engaging and high quality with all colleagues informed of Maggie’s key developments.

Please see the attached job description for further details.

Interviews will take place w/c 23rd & 30th November in our Hammersmith office.

Key responsibilities • Lead and develop the function and all content requirements across Maggie’s effectively and efficiently. • Work with the Director of Communications to develop and implement a communication strategy to drive awareness, reach and organisational growth. • Develop and deliver brand and marketing campaigns that drive brand awareness, visitor numbers and income, finding new and creative ways to get results through our paid, owned and earned channels, and through external partnerships. • Work with social media colleagues to build external partnerships for our campaigns and ensure all social content is as impactful as possible while increasing Maggie’s reach online. • Oversee major social media campaigns, working with a wide range of stakeholders – both internally and externally. • Lead and manage the process and delivery of email marketing, working with colleagues across Maggie’s to deliver a compliant and effective email strategy. • Manage and improve the delivery and workflow of an agreed pipeline of communications, marketing and digital assets, including key publications for Maggie’s. • Manage the marketing and communications briefing and planning process for the organisation. Please see the attached job description for a full list of responsibilities.