Growth Marketing Manager

Company Overview:

SAFR from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.

Position Overview:

Location: Remote in the US , West Coast preferred.

SAFR is looking for a results-oriented Growth Marketing Manager to build and drive pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.

This role is responsible for turning strategy into measurable demand, as well as contributing to broader marketing execution as needed to help us reach, engage, and convert our target customers. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.

If you thrive on building marketing programs from the ground up, working across demand generation and broader marketing execution, and embracing AI to improve marketing performance, we want to hear from you!

What you’ll do:

Pipeline Generation

• Develop and execute multi-channel demand generation campaigns that create qualified pipeline across multiple retail segments. • Plan and deliver webinars that educate prospects and generate qualified leads. • Plan and execute account-based marketing (ABM) programs targeting strategic accounts. • Identify and prioritize target accounts in partnership with Sales. • Own campaign calendars and execution from planning through measurement.

Campaign & Marketing Execution

• Partner closely with Marketing to translate messaging into executable campaigns. • Coordinate closely with SDRs and Sales to align campaign activity, outreach, and follow-up, and provide the support needed for effective execution • Support social, digital, event, and other marketing execution that directly supports awareness, engagement, or demand. • Contribute to broader SAFR Guard marketing priorities as needed, including content, messaging, website, and other go-to-market execution.