This role is responsible for leading Jack in the Box's Social, Influencer & Community function, building a distinctive social presence that strengthens brand relevance, sparks cultural conversation, deepens fan relationships, and brings the brand's personality to life. Oversees strategy and execution for organic social, influencer and creator marketing, community management, social listening, and social-first content. Partners with Brand Marketing, Creative, Media & Performance Communications, PR & Partnerships, Digital & Growth, Marketing Insights & Analytics, and agency partners to translate integrated marketing ideas into engaging, shareable social experiences that invite participation. Leads the team and fosters a culture of speed, creativity, experimentation, cultural fluency, sound judgment, and a strong focus on the fan community.
KEY DUTIES/RESPONSIBILITIES:
Social Strategy & Brand Presence
Leads the development and execution of Jack in the Box's organic social strategy across relevant platforms and communities. Defines the role of social within the broader Integrated Communications and Marketing strategy.
Builds a distinctive and recognizable social presence consistent with the Jack in the Box brand personality, voice, and creative ambition.
Balances major Marketing priorities with always-on entertainment, community engagement, cultural participation, and proactive brand storytelling.
Determines where, when, and how Jack in the Box should participate in social and cultural conversations.
Maintains an integrated social calendar connected to the broader Marketing calendar while preserving flexibility for real-time opportunities.
Continuously evaluates new platforms, formats, behaviors, communities, and emerging social trends.
Social-First Content & Creative
Leads the development of social-first content designed for the behaviors, formats, and expectations of individual platforms.
Partners closely with Creative and Brand Marketing to translate larger brand ideas into compelling social executions.
Develops original social ideas that can begin in social and extend into broader brand and communications opportunities.
Identifies opportunities to experiment with emerging formats, platform features, memes, trends, creators, and new forms of storytelling.
Establishes clear creative standards while enabling the organization to move at the speed required by social culture.
Influencer & Creator Marketing
Leads Jack in the Box's influencer and creator strategy, building an ecosystem of creators who can credibly extend the brand into culture and relevant communities.
Develops approaches across creator partnerships, product seeding, campaign activations, always-on creator relationships, and emerging talent.
Partners with creators to develop content that feels authentic to their channels while unmistakably delivering the Jack in the Box brand.
Establishes clear objectives, briefs, deliverables, guardrails, contracts, and measurement standards for creator programs.
Evaluates creator performance and continuously optimizes the mix of creators, platforms, formats, and investments.
Community Management & Fan Engagement
Leads Jack in the Box's approach to community management across social platforms.
Builds stronger relationships with existing fans while creating reasons for new audiences.
Develops proactive strategies for engaging in comments, conversations, trends, fan content, and culturally relevant moments.
Identifies opportunities to recognize, reward, surprise, and activate highly engaged fans and communities.
Creates systems for identifying emerging conversations, recurring customer themes, and opportunities surfaced through community engagement.
Partners cross-functionally to escalate customer, food safety, or reputational issues requiring additional attention.
Cultural Intelligence & Real-Time Marketing
Maintains a deep understanding of social culture, internet behavior, emerging conversations, creators, entertainment, food culture, and platform trends.
Translates social and cultural signals into actionable opportunities for the brand.
Develops processes, decision rights, and guardrails that enable the team to respond quickly to relevant cultural moments.
Partners with PR, Brand, Creative, Partnerships, and Media to identify social ideas with potential to become larger cultural moments.
Helps the broader organization understand emerging consumer language, behaviors, conversations, and cultural shifts visible through social channels.
Integrated Communications
Serves as the social, influencer, and community leader within the Integrated Communications team.
Partners with Brand Marketing, Media, PR, Partnerships, and Creative to develop connected communications plans around major Marketing initiatives.
Brings platform behaviors, creator opportunities, community insights, and cultural context into the development of integrated campaigns.
Partners with Media & Performance Communications to identify opportunities for paid amplification of high-performing social and creator content.
Helps create communications ideas capable of moving organically between paid, owned, earned, creator, and community channels.
Measurement & Effectiveness
Establishes clear objectives and KPIs for social, influencer, creator, and community programs. Partners with Marketing Insights & Analytics to evaluate program effectiveness and develop consistent measurement practices.
Evaluates performance across content, platforms, creators, campaigns, communities, and formats.
Balances quantitative performance metrics with broader indicators of cultural relevance, community health, and brand impact.
Uses insights to continuously improve content, creator selection, platform strategy, community engagement, and investment.
Agency, Platform & Partner Leadership
Leads relationships with external social, influencer, creator, and community agency partners, as applicable.
Establishes clear expectations around strategic thinking, cultural intelligence, creativity, speed, execution, and performance.
Builds productive relationships with key social platforms, creator partners, talent organizations, and emerging technology partners.
Partners with Marketing Operations on agency scopes, budgets, fee management, and resource requirements.
Ensures external partners operate as an integrated extension of the internal team and remain accountable for quality, timing, effectiveness, and investment.
Performs other related duties, tasks, and responsibilities as required, assigned, and directed.
QUALIFICATIONS:
Education - Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Journalism, Business Administration, or related field required.
Experience - 10+ years of progressive experience in social media, influencer marketing, creator marketing, digital communications, community management, integrated marketing, or related disciplines, including significant leadership responsibility. Experience within Restaurant, Consumer Products, Retail, Entertainment, Lifestyle, Hospitality, or other culturally relevant consumer brands strongly preferred. Demonstrated experience building distinctive brand voices, leading organic social and creator programs, activating brands in culture, and managing teams and agency partners. Experience operating in a high-volume, fast-moving environment where cultural relevance, sound judgment, and rapid decision making are critical.
Leadership Competencies
Demonstrates exceptional cultural fluency and instinct for what will attract attention, create conversation, and resonate with communities.
Builds strong relationships across Creative, Brand, Media, PR, Partnerships, Digital, Analytics, Legal, and agency teams.
Leads with conviction and can advocate for bold ideas in a complex organization.
Develops high-performing teams and creates an environment where creative talent can do its best work.
Maintains high standards of integrity, accountability, and sound business judgment.
Skills/Knowledge/Abilities
Possesses strong creative judgment and is willing to challenge conventional brand behavior.
Understands how to be provocative, funny, timely, and culturally relevant without becoming reckless or inauthentic.
Moves with speed while maintaining excellent judgment.
Deep expertise in organic social strategy, content development, influencer and creator marketing, and community management.
Strong understanding of major and emerging social platforms, their audiences, formats, algorithms, communities, and content behaviors.
Demonstrated ability to build a distinctive brand voice and translate brand positioning into culturally relevant social behavior.
Exceptional understanding of internet culture, creator culture, entertainment, food culture, trends, memes, and emerging consumer behavior.
Experience developing influencer and creator strategies spanning established and emerging talent.
Strong creative instincts and the ability to evaluate ideas and content quickly.
Experience with real-time marketing, social listening, community engagement, and cultural intelligence.
Understanding of paid social amplification and how organic, creator, and paid media work together.
Strong understanding of social and influencer measurement and the ability to translate performance into actionable learning.
Experience managing agencies, creator partners, budgets, contracts, and external resources.
Ability to operate effectively within appropriate brand, legal, reputational, and platform guardrails.
Strong executive communication, presentation, and organizational skills.
Proficient knowledge of personal computers and Microsoft Office 365 (i.e., Word, Excel) as well as modern social publishing, listening, influencer, analytics and community management platforms.
Demonstrates integrity and ethical behavior.
Physical Requirements -Ability to communicate clearly in person and on the telephone. Ability to operate a computer keyboard. Ability to travel approximately 20-25% of time as business needs require.
REASONABLE ACCOMMODATION:
Jack in the Box Inc. will make reasonable accommodations to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job. This position description should be applied accordingly. This description of duties is not intended to be all-inclusive or to limit management's discretion to assign other duties or responsibilities as necessary.
Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.
Our culture is fun and innovative – ‘Work Happy’ with us!
The range for this position is $140,000 - $200,000 and is based on an employee located at our corporate headquarters. If the candidate is hired in a different city to work remote, we may apply a geographic pay differential based on the cost of labor in the market in which the employee resides.
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