Marketing Automation Lead

The Opportunity We're looking for an experienced Marketing Automation Lead to drive the evolution of our customer lifecycle marketing capability across our consumer brands, Dodo and iPrimus based in our Melbourne office. This is a highly visible leadership role that combines strategic thinking with hands-on technical expertise. You'll own the marketing automation ecosystem, lead a team of specialists, and help shape personalised customer experiences that drive acquisition, engagement, retention and customer lifetime value. If you're passionate about customer journeys, marketing technology, data-driven decision making and building scalable automation solutions, we'd love to hear from you.

What You'll Be Responsible for As the Marketing Automation Lead, you'll be responsible for the technical design, implementation and optimisation of automated customer communications across multiple channels. You'll work closely with Lifecycle Communications, Product, Digital, Data, Analytics and Technology teams to deliver sophisticated lifecycle programs that improve customer outcomes and commercial performance. You'll also play a key role in advancing Vocus' broader Martech capability, ensuring platforms, processes and people are set up for long-term success. Lead Customer Lifecycle Automation

Design and deliver automated customer journeys across acquisition, onboarding, engagement, cross-sell, upsell, retention and win-back programs. Build and optimise multi-channel lifecycle communications across email, SMS, push notifications, in-app messaging and other owned channels. Develop scalable frameworks, governance standards and delivery processes that improve speed, consistency and quality. Drive personalisation, segmentation and testing strategies that improve customer engagement and commercial performance. Translate business requirements into audience logic, journey designs, decisioning rules and activation requirements.

Own and Evolve Martech Capability

Own and optimise our marketing automation platform - Salesforce Marketing Cloud. Partner with Technology, Data and Analytics teams to improve platform integrations, customer data flows and activation capability. Support the evolution of audience structures, segmentation frameworks and customer data models. Contribute to the broader Martech roadmap, including automation, AI-enabled workflows and customer engagement technologies. Ensure campaigns are built with robust measurement, tracking and reporting capability.

Drive Commercial Outcomes

Establish test-and-learn frameworks that generate measurable improvements in customer experience and business performance. Partner with Analytics teams to uncover insights and identify optimisation opportunities. Translate customer and behavioural data into actionable recommendations that improve targeting and conversion. Manage key vendor and platform relationships to deliver maximum value and business impact.