Senior Associate, Media, Egypt

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Essencemediacom: A Leading WPP Media Brand

Essesncemediacom is a new breed of media agency. Grounded in analytics & insights, and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Senior Media Executive will lead the development and execution of advanced digital media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals, ultimately driving significant growth and brand awareness for our clients. This role is ideal for someone with at least one year of experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning.

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility. • Analyze market trends and user data to inform strategy and make data-driven decisions. • Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising. • Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking. • Develop and manage a content calendar that aligns with marketing goals and audience interests. • Collaborate with internal teams and external partners to create high-quality, engaging content. • Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads. • Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions. • Track, analyze, and report on key performance indicators (KPIs) for all digital media activities. • Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.