Assistant Designer

What You’ll Do as an Assistant Designer

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Trend Research & Forecasting: Identify and interpret emerging fashion, lifestyle and consumer trends through market research, social media, competitor analysis and customer insight. Translate trend intelligence into commercial opportunities and help shape future range direction through innovative thinking and trend storytelling. • Product Design & Creative Development: Support the creation of trend-led, customer-focused product ranges by developing original design concepts, CADs, technical drawings, prints, graphics and artwork. Bring seasonal trends and design briefs to life while maintaining alignment with customer needs and departmental strategy. • Range Building & Product Execution: Partner with Design and Buying teams to build balanced, commercially viable ranges that deliver the right mix of trend, newness and value. Manage design developments through the critical path, review samples, and ensure products remain true to the original design vision. • Technical Design & Product Development: Create and maintain accurate specifications, tech packs and design documentation. Apply your knowledge of garment construction, fabrics, trims, colour and print development to support successful product execution and supplier collaboration. • Commercial Awareness & Customer Focus: Use sales performance, market trends, customer behaviour and competitor activity to inform design decisions. Develop a strong understanding of the Primark brand, product value and cost considerations to help create commercially successful products. • Collaboration & Stakeholder Partnership: Build strong working relationships with Buying, Merchandising, Technical teams and suppliers to deliver fashion-forward, globally relevant ranges. Share trend insights, communicate design updates clearly and contribute to a collaborative team environment. • Organisation & Continuous Improvement: Maintain accurate design, trend and product information, ensuring all files, samples and amendments are up to date. Support presentations, range reviews and supplier communications while proactively identifying opportunities to improve products, processes and ways of working.

What You'll Bring

At Primark, we focus on assisting you in developing your mindset and skillset to you reach your potential. Here’s a more detailed breakdown of the experience you’ll need:

• Design Expertise & Creativity: A qualification in Fashion Design or equivalent experience, with a passion for creating commercially relevant products and bringing new ideas to life. • Technical Design Skills: Strong working knowledge of Adobe Illustrator and Photoshop, with the ability to support the end-to-end design process. • Collaboration & Stakeholder Engagement: Proven ability to build strong relationships and work effectively with Buying, Merchandising and Design teams to deliver great results. • Communication & Presentation Skills: Confident communicator who can clearly present ideas, adapt style to different audiences and contribute positively in meetings and forums. • Planning & Organisation: Highly organised with excellent prioritisation skills, able to manage multiple tasks and deliver to deadlines in a fast-paced environment. • Commercial Awareness & Customer Focus: Strong business acumen and genuine interest in retail, with an understanding of customer needs and market trends. • Ownership & Problem Solving: Proactive and detail-oriented, taking responsibility for delivering high-quality work, making informed decisions and resolving challenges quickly. • Experience & Mindset: Minimum of 2 years’ experience in a Trainee or Assistant Designer role, with a positive, flexible and collaborative approach and a commitment to continuous learning and development.