Senior Integrated Media Manager

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We’re looking for a strategic, data-driven Senior Integrated Media Manager to lead omnichannel campaigns, leverage ad tech, and unlock new ways to connect Design, Tech, and Innovation to drive business impact across the region.

Role:

• Lead the development and execution of integrated media strategies and frameworks regionally to align with overarching client priorities. • Leverage adtech capabilities and privacy evolutions to drive deeper, more actionable insights for the team while streamlining media processes and workflows. • Manage or help build new tools, develop best practices, and deeply manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible. • Implement and advocate for consistent, globally aligned media measurement standards and methodologies. • Lead selected key test-and-learn and experimentation roadmaps, driving the adoption of new media innovations for regional execution. • Translate complex data and technology integrations into insightful recommendations to influence senior stakeholders, internal marketing teams, and agency partners. • Provide stakeholders with insightful proactive recommendations, translating past business data into future-forward media strategies

You:

• BA/BS degree or equivalent experience • 8+ years of relevant experience in a strategic leadership role focused on media advertising, campaign planning, optimisation, and innovation within an agency or brand. • Deep expertise in ad technology, measurement, and the critical role data plays in connected, always-on strategies. • Capable of visualising data and storytelling to improve decision-making, drive action, and raise relevant provocations for marketers. • Proven ability to navigate complex matrix organisations, influence cross-functional teams, and collaborate at a senior level. • An appreciation of structure, operational clarity and simplicity in everything you do. • The ability to be self-sufficient, stay motivated and be a positive leader in an often fast-paced environment. • A problem-solver, adept at facing challenges and creating solutions to maximise the output of the whole team. • Exceptional verbal and written English communication and presentation skills.\