Senior Manager of Content & Editorial

Meet Our Team:

The Senior Manager, Digital Content, Search & Performance leads Pega's digital content strategy, organic discoverability, AI-era search optimization, and digital performance efforts. This leader oversees content, SEO/AEO, and optimization functions while driving innovation, coaching high-performing teams, and ensuring digital content investments deliver measurable customer and business outcomes.

Picture Yourself at Pega:

As the Senior Manager, Digital Content, Search & Performance, you will lead the strategy, planning, governance, and optimization of Pega's digital content ecosystem. You will oversee a team of content strategists, SEO and Answer Engine Optimization (AEO) specialists, and digital performance professionals responsible for improving content effectiveness, search visibility, customer engagement, and business impact across Pega.com.

You will define how content supports customer journeys, how Pega is discovered across search engines and AI-powered answer experiences, and how performance insights inform continuous improvement. You will work across organizational boundaries to align stakeholders, influence priorities, and ensure content investments deliver measurable results.

This role requires a blend of strategic thinking, content expertise, search optimization, performance analytics, leadership, and technical fluency, with a strong focus on innovation and AI-enabled ways of working.

What You'll Do at Pega:

Lead Content Strategy & Customer Engagement

• Define and evolve the content strategy for Pega.com and related digital experiences, ensuring content supports customer needs, business objectives, and growth priorities. • Develop scalable content frameworks that align messaging, storytelling, and customer journeys across industries, solutions, products, and campaigns. • Establish content governance standards that improve consistency, quality, reusability, and operational efficiency. • Partner with Product Marketing, Industry Marketing, Brand, Campaign teams, and Digital Experience leaders to align content priorities and investment decisions. • Drive customer-centric content planning that helps visitors discover relevant information, understand Pega's value, and take meaningful next steps. • Promote modern content operations practices that improve speed, quality, and scalability.

Lead Search, Discoverability & AI Optimization

• Own Pega's enterprise SEO and Answer Engine Optimization (AEO) strategy. • Define approaches that improve discoverability across search engines, AI assistants, generative AI platforms, and emerging answer-based experiences. • Partner with Web Strategy, UX, Publishing, and Development teams to ensure discoverability requirements are incorporated into digital experiences from the start. • Establish standards and best practices for metadata, structured content, schema, internal linking, search optimization, and AI-readable experiences. • Monitor industry trends and evolving search behaviors to identify opportunities and risks. • Drive experimentation with emerging technologies and search methodologies that position Pega for long-term success in an AI-driven digital landscape.