Regular Giving Campaigns Manager (Maternity cover)
About this role
Important information: this role is for a fixed term period of 1-year. This role will close at noon.
The Regular Giving Campaigns Manager will play a key role in growing donations to the College’s Annual Fund by on leading the strategy, execution, and analysis of fundraising campaigns to drive funding for student support. This includes managing telethon campaigns, digital and print appeals, and ensuring smooth delivery with internal and external partners.
The role also includes stewardship and retention activities, such as publicising the impact of regular giving and managing the 1509 Society donor circle. The manager will support major donor identification and growth, oversee the regular giving budget, and stay updated on fundraising trends and best practices. There is some CRM and data management, focusing on donor segmentation, analysis, and improving data quality.
This role is critical to increasing participation among alumni, ensuring sustainable funding for student support and College priorities.
Key Responsibilities • Lead all Annual Fund campaigns, including telethon, Giving Day, digital and print appeals, to generate funding for student support and increase participation among alumni and the wider College community year on year. Work with external vendors and internal stakeholders to ensure smooth delivery. • Plan, lead and execute all telethon campaigns, including caller recruitment; training and supervision of callers; production and distribution of pre-call and post-call materials; and data segmentation, handling and analysis to ensure smooth-running campaigns. • Plan, develop and produce campaign materials and communications, from initial ideas through to final production and delivery. This includes drafting and writing appeals, letters and other content, and creating digital and print materials and short videos. • Analyse the efficacy of past appeals to improve performance and identify trends and donor interests to improve the targeting of appeals. • Produce reports on progress of Annual Fund activities, including relevant metrics, and propose appropriate responses to the results. • Establish and maintain an understanding of the College’s academic objectives and their relationship to Development Team priorities. • Understand the financial position of the College and be confident in articulating how Development activity impacts upon the work of the College, both now and into the future. • Be responsible for the regular giving budget and resources. Stewardship, Engagement & Retention
• Develop and deliver stewardship activities for regular donors. • With colleagues, ensure timely follow-up on pledge renewals and recurring gifts to improve donor retention and engagement. • Manage and grow the 1509 Society donor circle, and work with the Development Director and Senior Development Executive to identify regular donors to move into the pool of potential major donors. Attend relevant College, donor and alumni events throughout the year as required.