Territory Manager
About this role
About Us
Scotch is building the next-generation operating system for beverage alcohol retailers — combining POS, payments, back office, and e-commerce into a platform purpose-built for liquor stores.
We’re modernizing one of the oldest industries in the world: the $1.6T beverage alcohol market. Our platform helps retailers run more efficiently through streamlined payments, inventory management, reporting, and day-to-day operations.
Our founding team includes leaders from Skupos (acquired in 2023), Drizly (acquired by Uber), and engineering leaders from top technology companies. We’ve raised $28M from VMG, First Round, Lerer Hippeau, Watchfire, and Toba Capital, alongside angels including the founder of Drizly and early executives from Toast. Forbes has recognized Scotch as a leader in the liquor retail technology space.
Position Overview
Scotch is seeking a Sales Director to help liquor stores across the country modernize their operations. You'll be selling a full operating system — hardware, software, payment processing, and e-commerce — to small business owners who are ready to leave outdated technology behind. This is a high-activity, high-reward role at a fast-moving company with real upside.
Key Responsibilities
• Sell the Scotch POS and operating system to liquor store owners • Own a mix of inbound and outbound activity, calling on stores five days a week • Serve as the trusted technology expert for your buyers — small business owners — helping them understand how Scotch saves time and grows profit • Collaborate with the onboarding and support team post-close to ensure smooth merchant transitions, stepping in as needed on your own deals
Qualifications & Skills
• Proven sales experience in SMB technology or the beverage alcohol industry • Confidence selling to and communicating with small business owners • Self-starter mentality with a track record of hitting and exceeding targets • Comfort in an autonomous, performance-driven environment • Genuine enthusiasm for technology and modern sales enablement tools • Experience working in the retail liquor or broader BevAlc space • Must be based in the NYC area
Nice to Haves
• Existing relationships in the retail liquor or broader BevAlc space • Experience selling hardware + software bundles or multi-product platforms • Familiarity with POS, payments, or e-commerce solutions
Compensation & Benefits